SEO or Search Engine Optimisation is one of the most coveted parts of any online campaign/website strategy. To have your website or advertising rank higher in the Search Engine Results Pages (SERP) like Google, Bing, and Yahoo, the correct knowledge and implementation of SEO keywords is crucial. At PIXL, we have a team dedicated to doing SEO research and implementation for every website, campaign, and ads that we create for your business.
There are 2 key ways to improve where your site ends up on results pages: on-page SEO and off-page SEO.
On Page SEO
Everything you can do on your page/post to help improve SERP position is what On-page SEO is. What comes under that are keywords, anchor tags, meta tags, meta descriptions, page/post titles, and internal linking.
We will do extensive keyword research about your pages, optimize each element of your pages, and provide a full report. When Onpage SEO is implemented correctly, you’ll be 100% optimized to bring in more traffic.
Off Page SEO
Off-page SEO refers to all the things you can do outside of your website to help you improve SERP position: link building, forums, influencer outreach, and content marketing, to name a few.
Off-page SEO helps search engines understand what others think about your product, services, or website. Even having just a few links from strong, relevant sites with high levels of authority will increase your chances of ranking higher.