5 Most Common Web Design Mistakes You Should Avoid

Reading Time: 14 minutes

Websites are crucial marketing tools in today’s world. In an age of rapid digital marketing and social media positioning, a good interactive website cannot be overlooked. 

Businesses create websites to serve different purposes, mostly to increase brand awareness and draw traffic. However, if the design and planning of a website falter, you will see that the website traffic declines. You could slip into one of the pitfalls web designers work so hard to avoid. To avoid that, we list the top 5 Web Design faults that can potentially harm your website.

Improper Navigation

One of the obvious ones is the shoddy menu and navigation design. As it is difficult to navigate through arbitrarily designed websites, a poor navigational structure might turn users away from your website. If you’re developing a multi-page website, it makes sense to categorize and arrange them hierarchically so people can easily traverse it.

Additionally, navigation differs depending on the device. You must select the proper technique, even if there are several ways to use navigation. A hamburger menu technique, for instance, works well for navigation on mobile devices because of their smaller sizes.

No Call-To-Action (CTA)

Conversions are lost when there is no call-to-action (CTA). A CTA is a marketing element aimed at encouraging an on-the-spot sale or a response from the customer. At Pixl, we like to do a conversion rate optimization (CRO) audit to ensure visitors act as you want them to. It often entails placing relevant CTAs on each page of your website. 

Additionally, you may use the sidebar on pages and articles to promote live chat or request email signups. To better identify how and when people are converting, don’t forget to put up your CTA actions as objectives in Google Analytics. You may utilize Google Analytics data or spend money on heat mapping and user monitoring solutions to learn more about how visitors engage with your website and why they are converting.

Slow Website

You might reconsider some design components if your site takes too long to load. The user experience on your website will improve as it loads more quickly. We won’t go into great detail on how to speed up your website; instead, we’ll touch on the basics to get you started. It would help if you first considered optimizing the photos on your website, especially the ones on the front page. 

Users will leave a landing page with photographs and graphics that take an extra long to load. So make sure to reduce the size of your images and optimize your content wherever possible.

Bulky plugins, themes, and modules can further increase the time it takes for your website to load. The process can be sped up by updating these components to newer versions, especially if you haven’t upgraded them. 

Before making any updates to your live website, verify everything properly in case there have been any changes to how the plugins interact with your website. By doing so, you can confirm that nothing has broken due to the modifications, and after testing everything, you may put the changes into effect.

Cluttering Up

If you provide your user with insufficient information, you risk failing to provide the desired solution. Developing a solution with too much information could be challenging to comprehend, use, or access. 

Designers may use excessive resources in desperation and generate a website that is extremely crowded. However, it is successful because it has gained popularity from its inception. They still haven’t updated the website’s look, maybe to preserve continuity for their users. But one should not repeat the error.

Not creating scalable designs from the start is one of the major web design blunders to avoid. It is the main justification for many companies redesigning their websites. Because it becomes erroneously difficult to maintain, develop, and expand these websites after a few hundred pages, unstructured, un-templated website designs are a growth bottleneck. 

The design approach should adopt a “divide and conquer” method to prevent these design scalability problems. The website interface may be broken into many web pages, such as product listings, product details, profiles, and interactions. 

Next, separate the UI elements of each webpage into reusable blocks and components. Each of these elements ought to concentrate on providing a single functionality.

Fault in Font Size, Style, and Colour

Last but not least, you have a serious issue if your readers cannot view the content on your blog or the primary navigation menus. For your readers to acquire the most information from your site with the least effort, you must choose the optimal colours and fonts for optimum readability. 

You will lose a mobile user before they finish your call to action if they can’t read the text or if the font doesn’t automatically shift to the correct size and layout.

If your website has a lot of content, be considerate of your viewers and pick easy colours for the eyes. Ensure that your text and the background colours aren’t too slaring on the eyes and that your website encourages readers to read your material comfortably. 

Text is also crucial for mobile visitors, who depend on the responsiveness of a website to structure paragraphs and match the shape of the device they are viewing dimensions. 

Mobile customers will have difficulty navigating across the screen, line by line if your website is not responsive. Most consumers would prefer to find another reading source than put up with that type of hassle. Thus, you could miss out on a client. Be mindful of page responsiveness while designing text components.

Final Takeaway 

Any company that wants to draw clients from all connected devices and support organic search efforts has to invest in proper SEO web design. These typical website design errors are quite simple to avoid and correct. The most difficult step is figuring them out. However, now that you know these errors, you may prevent or correct them.

At PIXL, we start off with competitors analysis and benchmarking, work with the data team to study audience behaviours and heatmap analyses and then get the UI/UX designers to come up with web designs that are set up for success. Let’s get on a call and discuss how we can make your website better.