There are seemingly endless ways of promoting and growing your new online store. How do you take a step back and evaluate your current marketing tactics? Are you doing everything right? Can you implement other marketing campaigns to bring in more devoted customers?
E-commerce marketing is a tricky subject because it’s tough to find all of the tips in one place. Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide on which marketing tactics you need to try. A holistic e-commerce marketing strategy is made up of marketing tactics both on and off your website. A sound marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase your online sales.
Here are some of the tips to consider while you promote your business online:
1. Website Optimization
Everything you do to market your brand online will use your website as a hub. From discovery to completing a purchase, everything will be done through your website. So, your website is the single most important element that will make or break your business. Always use persuasive copywriting triggers to make your product descriptions sell. That means tapping into psychological tactics like the fear of missing out, reciprocity, exclusivity, and more, all of which route visitors to buy.
2. Mobile Friendly
Mobile advertising combines geolocation and mobile-ready ads to connect your customers to your store while they are sitting on the train or in a coffee shop. Smartphones are used everywhere and at any time of the day. Browsing on a desktop or a laptop is more of an occasional thing. However, your smartphone might rarely leave your hand. Make it as easy as possible for mobile visitors to buy whatever you’re selling. This may involve an extensive overhaul of your checkout process or the design and launch of an entirely new mobile site.
According to Snapchat UAE Market Report 2021, Mobile phone is the preferred shopping channel for almost two-thirds (65%) of UAE consumers, and a majority of consumers also say they never go shopping without using their mobile
3. Social Media
Social media is always a tough sell for e-commerce companies since it’s tough to figure out which platforms work best in certain markets, and also it takes effort and time to build followers. Post enticing pictures of the product/ service you offer, along with any deals you have going on, and always include a direct link to the specific product for a quick purchase at your online store. With more and more of your target audience frequenting social channels, social media is now an essential way for your brand to communicate with your potential customers.
It is difficult to drive through the possibilities of e-commerce and not mention retargeting. It’s one of the most underestimated e-commerce tips out there. Retargeting is the way of targeting an earlier user of your product with promotional reminders. You can also retarget effectively to users who have not yet purchased from you but have visited your site.
Newsletters are much like your monthly magazine subscriptions. Only that it’s online and delivered straight to your inbox. This lets you connect with your target audience while still promoting your e-commerce store. Newsletters can be made of many content types. Depending on your communication objective, this can range from industry tips to promotional deals. All of which attract more traffic to your online store.
Automation is one of the most efficient and incredible assets you can own when utilized effectively. You define a progression of steps to occur in succession after an activity happens. For instance, when somebody signs up for updates or leaves something in their cart without checking out, they will receive updates on their email via automation tools. It also replies to everyday queries instantaneously giving the customer the idea that your business has speedier service than it actually does.
7. Using reviews and feedback
Think of the last time you bought a product online. Chances are you, yourself, were influenced by an online review in some way. It is estimated that 90% of online shoppers make their purchase decisions based on product reviews. It is no surprise that e-commerce giants like eBay and Amazon have put a great focus on reviews on their product pages. A bunch of good reviews generate a lot of trust in your online shop and are definitely something that potential users would want to see before making a purchase decision.
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