Search engine optimization (SEO) for blogs is as crucial as for websites. Blogs started out as “WebLogs” which was essentially a personal communication medium like online journals. Blogs were earlier never intended to be indexed by search engines. However, with the rise of digital marketing, marketers and businesses started recognizing the potential of blogs as a perfect advertising platform. Then what? The blogs exploded!
Google and many other search engines started recognizing that blogs are a great medium for people to get well-researched information about their queries, and eventually also a place for businesses to meet them halfway with solutions to their queries. Web crawlers love long form blogs- well researched informational content. They started indexing the blogs faster- faster than the websites!
Do you know your Audience?
Get to know your audience!
Whatever sector your blog is aimed at, you’ll want to identify and address the key audience that will be viewing your content. Understanding who your target audience is and exactly what you want them to do after clicking on your article can help you plan your blog approach. After you’ve determined your target demographic and created a buyer persona, it’s time to determine what content your readers want to read.
The title of your blog article is the first thing a reader sees when they come across your content, and it has a big effect on whether they click or scroll down. A snappy title piques the reader’s attention by using statistics, asking a question, or starting with curiosity.
To create and write up blogs is not especially hard. However SEO is another ballgame altogether. On-page, off-page, sitemap, and all the steps involved in getting your blogs optimized may seem too technical and beyond your reach. But, there are some things that you can do easily which helps a great deal in ranking your blogs.
It’s ideal if you blog regularly, twice or thrice a week. Schedule a focus time for writing the blog and focus on the topic to write in between the pauses. People will forget your brand and name if you don’t blog too often or are inconsistent. They will move on. Also, if you blog too frequently, it will come out as spamming.
Your devoted readers will often look out for the next blog post. Divide a lengthy article into interesting blogs and give a catchy ending interesting enough to hook the readers for the next blog.
An important tool in your arsenal when it comes to maintaining the topic diversity is creating a content calendar. You can create a schedule sheet for the entire week where you include the topics, keywords, and timeline for the blogs. This way your work will be timely and more organized and blogs will also roll out regularly.
Speed of your Website
Excessive coding and additional plugin use can lead to a slow blog page. You can use the HTML-Cleaner if you’re unsure about ways to detect and delete unnecessary code. You can use the simple tool to get the unwanted code and delete it in just a click of a button.
Enhance the Keyword Use
Web crawlers only determine the quality of your content by moving through keywords. So make sure you have placed it in your titles and paragraphs at least once. Also, make sure to include long-tail keywords in between the writeup. Howevre, remember stuffing your keywords without paying attention to the quality and flow of content is not going to help. Google likes to have quality content that makes sense for its readers and not keyword-ridden body of words that do not add any value to the reader.
There are a number of free keyword research tools present in the web world today. These tools simplify the work of a blogger by giving the target keyword and the data you need to prioritize the blog on.
Brand Your Blog
Ensure that you use the similar colours and logo you include as a part of your brand highlight. It will make the blogs easily identifiable.You can use the brand name as a keyword- merging it with a short or a long tail keyword to increase the chances of ranking for your brand name.
Focus on the Title- it is Crucial!
Keep the blog title catchy, as it is the first thing your reader will see. People love interesting titles. You either grab the reader’s attention, or you lose their interest. The first paragraph can determining the fate of your readership! Make sure that it contains the right information in the right tonality to keep your readers engaged and keep them reading.
Keep the following points in mind to draft a high-performing title:
- Keep the title unique and catchy.
- Include powerful verbs or adjectives.
- Personalize the Blog title with ‘You’
- Keep your titles at a maximum of 65 characters.
- Include primary keywords in the title.
Multi Device Friendliness
Mobile devices are the most-used devices in the world. As such, optimizing your blog site for mobile will have an impact on your SEO stats.
Most site designs and templates are now responsive, so all you have to do is change a CTA button here and raise a text size there. Then, periodically check your Google Analytics dashboard and run a mobile site performance test to see how your site is performing on mobile.
Optimize Your Visuals
Visuals are important to search engines like Google for particular keywords. Images and videos are popular visual components highlighting on search engine results. To land a coveted place in an image pack or video snippet, you’ll need to create unique graphics, employ original photographs and videos, and include meaningful alt text for every visual element in your blog post.
You can enhance your website’s user experience by optimizing image alt text, regardless of how your visitors found it. You can create and modify an image’s alt text in most content management systems (CMSs) by clicking on the image in the body of the blog post.
Don’t go All “Salesy”!
Even though the ultimate aim for your efforts is conversion, do not make it too obvious that it makes the reader distrustful. Entice their interest and then market your product or brand subliminally with a CTA or anything interesting. If you start your blog with a sales pitch, your reader will vanish.
Blogs give a more personal feel than articles. They are the best way to interact or associate closely with the reader. You can give information about your brand in a blog in a very personal tone. And your reader would even love it!
So now you have a few tips that can improve your blog ranking right away without diving into link-building, sitemap optimization, schema, and all the technical nitty-gritties. Follow these simple steps and you can rest assured that with consistence and quality, your blog will rank higher. Happy Blogging!
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