8 Ways to Make Sure Your Web Design is On Point

Reading Time: 13 minutes

An effective web design can act as a robust bridge between a new conversion and a lost prospect. You need to have an interactive web design to automate each visitor’s experience.

When designing a website there are many key factors that will contribute to how it is perceived. A well-designed website can help build trust and guide visitors to act. Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics, for example, high bounce rates, low time on site, low pages per visit, and low conversions.

So, what makes good web design? There are certain general traits that many websites require to be efficient. Here we have curated a list of 5 most critical features to consider during web design:

Must be more informative
Internet users tend to skim rather than read. Always keep users interested by having relevant and engaging content. If your website is cluttered with too much multimedia, users can be distracted from the main conversion points and are more likely to exit your site, without carrying out your desired call to action. Avoid usage of we, our, etc., and start using you, your s, etc. in your messaging because potential customers tend to meet them eye to eye, feel you understand the pain points they have, and know how they can be resolved. For example, we will increase your conversion rate by X%, and in turn, you benefit by saving XXX money.

Mobile friendly
It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile-friendly it is also important to consider building your website with a responsive layout where your website can adjust to different screens. When mobile users experience glitches, slow performance, and limited website features, you will lose their engagement almost immediately. There are several web design studios or service points from where you can turn your desktop design into a responsive and adaptive one for all screen sizes. A responsive design makes navigating your website easy for a visitor using a mobile device.

SEO (Search Engine Optimization)
SEO-friendly websites usually get more traffic than websites that ignore search engines. SEO is a vast topic that encompasses things like web design and server performance all the way through to blogging, content, keywords, and competitor analysis. There are plenty of different ways to drive traffic to your website – like social media marketing, influencer marketing, email marketing, and so on. SEO is one of those tools which will improve your business’ footprint on the social web and build your following across numerous social platforms.

Clear navigation
Website navigation is critical to retaining visitors. Keeping navigation simple, intuitive, and consistent on every page is key. Make sure you use easy-to-understand and logical names for the various pages of your site — contact, about, FAQs, etc. If you have many different pages on your site, you can organize them with drop-down lists that pop up when someone scrolls over one of the main categories of your menu bar. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’ -which means users will be able to find the information they are looking for within three clicks.

Website speed
Several factors affect site speed, including server speed, the number of graphics, website traffic, etc. May people click away from a website in frustration because it just did not load fast enough. Beautiful graphics and substantial content become useless if a site’s speed hampers its ability to deliver content quickly. Having too many plugins can drastically slow down your load speed. A study shows that even a one-second delay in page load time can lead to 11% fewer page views, a 16% decline in customer satisfaction, and a 7% loss in conversions!

Accessibility
Putting a lot of work into your website does not entail making a hundred pages with endless, jumbled-up content. A good website design includes accessibility and user-friendly behavior. Visitors logging onto the website should be enamored by how tightly aligned everything is.

For example, if you have a book store then there is no reason to have a music player or a booking section. The whole website design should be based on your mission and your purpose.

Branding
As websites are getting more & more homogenous in the digital age, a good website has to have effective branding. The logo, the socials, the theme, color schemes, mission, goals, and most of all the content should all align. It is the holy grail of a good website. Web design is not just about throwing together the most attractive-looking pages and panels but about how coherent your branding is.

Error Handling
This is a big deal. It might just be the most overlooked feature on this list. Handling errors and fixing them quickly is enormous! Even some of the biggest brands on the planet are susceptible to this. One might think that it doesn’t matter and they can get away with it, but your visitors notice it. Bugs and errors are annoying. And recurring. A good website design entails smooth operation of the website as well. So stop being a slug and make sure to fix those bugs!

Developing an interactive site is not as difficult as it might seem. There are simple ways you can start with and experience the benefits of an interactive site. Good usability helps you to provide a seamless experience for visitors and improves your chances of success. It is one of the factors that sets a professionally designed website apart from the rest. Do you need help in designing your website?

Get in touch with us today to learn how we implement these features and add more value to your business.