The Rise of Sustainable & Eco-Friendly Developments in Dubai

Dubai’s real estate market has been experiencing significant growth in sustainable and eco-friendly developments. Across the region, developers and investors are recognizing the importance of sustainability and incorporating environmentally-friendly practices into their projects. This article explores the reasons behind the rise of green developments in Dubai’s real estate market and how this trend is shaping …

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How Geofencing Advertising helps Real Estate Industry across Borders

Are you a real estate agent or broker struggling to find the right audience for your properties? Do you find traditional marketing methods too broad or too expensive? Geofencing is a powerful tool that can help real estate companies target their marketing efforts to specific neighborhoods or communities, increasing the likelihood of generating leads and …

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How Hubspot gives your Digital Marketing Efforts the Edge above the Rest 

Welcome to the next generation of internet-based selling. It doesn’t stop when you make a sale and begins a long way before the customer walks into your (virtual) store. Because let’s face it – they will end up doing the same next time, but at another (virtual) store. The question is, what are you doing …

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Instagram Reels vs TikTok Videos: What’s Better to Get Your Business Scrolling?

It might be challenging to stay up-to-date with the new features that social media apps are releasing more frequently than ever. The world of social media has incorporated TikTok and Instagram Reels, which provide a fun and interesting method to communicate with others. While Instagram Reels and TikTok both offer short-form video content, there are …

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Here’s How You Cook Up the Perfect Blog Post Title [Ingredients Inside →]

“Don’t judge a book by its cover”, a metaphor going back to the 1800s, hasn’t stopped people from doing the opposite. Cut to the new age where your blog is the book and well, the search engine is its cover – a level playing field for all. But what spikes interest in your audience (or …

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What is a Pillar Page and How can it Skyrocket Your Digital Footprint?

The digital marketing maestros, SEO titans, and content experts used to swear on getting their pages ranked for a particular keyword. Well, that ship has sailed, and so has the “let’s work on one long-tail keyword and get the job done” approach. Search engines like Google want to make peoples’ lives easier by giving them …

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5 Hubspot Features that will Change the Way Business is Done in 2023

Many of us have examined the goals and strategies we want to put into place in our business during 2023 as the new year gets going. HubSpot is an essential component of our entire strategy, which attempts to optimize the technology we employ and make the most of it. Here are the latest features that …

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What is ChatGPT – A Tool for Greater Good or AI Takeover Warning?

There has been a widespread concern for years about artificial intelligence (AI) and its eventual takeover of the world. Who thought it would begin with the forms of literature and art? OpenAI is back in everyone’s social media feeds after months of dominating the internet with its AI image creator Dall-E 2, courtesy of ChatGPT, …

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7 Advertising tips you need to know in 2023

Advertising is a form of promotion that aims to persuade a target market to purchase a good or service. It has been divided into two categories since the internet became the norm: traditional advertising and digital advertising. Examples of traditional advertising include print, television, and radio ads, while digital advertising includes online activities such as …

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Top Web3 Trends Reshaping The Real Estate Industry

Web3, also known as the decentralized web, is a new development in the world of the internet that is gaining traction in many industries. One of these industries is real estate marketing, where Web3 technology is being used to create new and innovative ways to buy and sell properties. Advantages of Web3 technology in real …

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What is Conversion Rate Optimization (CRO) and Why Is It Important?

Increasing the percentage of users that do a desired action on a website or mobile app is known as conversion rate optimization (CRO). The desired actions may be making a purchase, selecting “add to cart,” signing up for a service, completing a form, or clicking a link. Today, the majority of marketing teams are concentrated …

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How to Double Your Email Signups 

Email marketing is one of the oldest forms of digital communication, and it continues to be one of the most successful marketing tactics today. An email is a direct form of communication that allows businesses to connect with their target audience and keep them informed of new products and services. Despite the rise of social …

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App Marketplace in HubSpot

The HubSpot app marketplace is a platform that offers a variety of software applications, known as “apps,” that can be added to your HubSpot account to improve its functionality and streamline your work processes. These apps cover a range of categories, including marketing, sales, customer service, and productivity. Some of the key benefits of using …

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The Year That Was: 2022 Digital Marketing Recap

Here at PIXL, we live and breathe digital marketing and make it our mission to be one step ahead of all the latest trends. Within the below roundup, we will look back at the digital marketing highlights of the past 12 months and make our expert predictions for 2023. From what to expect from Google …

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How to Create a Customer Journey Map for A Winning Marketing Strategy!

A common pattern that we have observed, especially among most small and medium-sized businesses is that not much time is invested in studying customer behavior and trends. Once the target audience is identified, it is often taken for granted that they will follow a specific path and go through all the expected touchpoints. However, this …

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Social Media Algorithm: Facts & Myths

“My posts are not getting any reach because of the algorithm” Do you hear people say this often? There are many myths running around in the social media eco-system and we’re here to debunk them all plus list some factual information. So all our curious cats, aspiring digital marketers, and content creators, you might want …

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Latest Update: Social Media Image & Content Sizes

There is no one-size-fits-all approach to preparing your social media content. It takes a lot of effort to create content because it includes words and the use of appropriate hashtags and creative images. Given that different social media networks have different criteria for each of their content formats, it is challenging to maintain complete track …

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Boosted Posts vs. Paid Ads: What’s The Difference

What’s better for your business: creating an ad or boosting a post?  Every business is unique and its objectives and target audience vary according to the overall marketing and business plan. Having a social media presence is non-negotiable today if you want to connect with your audience. However getting an organic reach at the desired …

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Part 2: Top Advertising Alternatives to Facebook in 2023

Yes, Facebook has almost become synonymous with social media advertising. The features on its Ad platform, especially targeting and tracking, are highly advanced. This, combined with the fact that Meta platforms have the highest percentage of social media users globally, gives Facebook a competitive advantage. However, the tables are turning. The goal is not to …

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Everything you need to know about online forums

Why do we use Social Media? That’s an easy question right? For common people, it is to network, share and consume content and for businesses it is to get more reach and sales. We know all about social media platforms which we use on a daily basis. But there are platforms where thriving discussions happen, …

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5 Most Common Web Design Mistakes You Should Avoid

Websites are crucial marketing tools in today’s world. In an age of rapid digital marketing and social media positioning, a good interactive website cannot be overlooked.  Businesses create websites to serve different purposes, mostly to increase brand awareness and draw traffic. However, if the design and planning of a website falter, you will see that …

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Step-By-Step Guide To Easily Launch Your Hubspot Landing Page 

Are you ready to increase your website’s traffic and lead generation? You don’t need designers or an IT team to create expert landing pages with HubSpot’s landing page builder that draws in more visitors and turns them into qualified leads. Use landing pages to promote the launch of new products, encourage the target audience to …

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HubSpot & WhatsApp Integration : A Brief Guide

Every expanding company requires strong Customer Relationship Management to keep up the pace with its expanding customer base. One such CRM provider with a variety of amazing features, automation, and integration is HubSpot. Which has now been made more convenient by allowing you to blend HubSpot and WhatsApp via Integration. Given its versatility for sending …

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WhatsApp Marketing – The Best Way To Reach Your Customers

What is the first thing that comes to mind when you consider platforms for communicating and engaging with your customers? WhatsApp is the world’s most popular messaging platform. This marketing channel is essential for businesses looking to engage with consumers all around the world. Using WhatsApp for marketing can help you upgrade your customer service …

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What is the ROI of Content Marketing?

The “spray and pray” method of marketing is long gone. Nowadays, campaigns are designed, tracked, and targeted precisely. But when you employ so much time, effort, and resources into your content you need to understand how and if it’s giving you the desired results. In other words, how do you measure the ROI of your …

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Why Videos Are The Future of Real Estate Marketing

Video marketing is not just about posting on YouTube or trying out a trend on TikTok. It is now the future and if you don’t have your content strategy covering this powerful channel then you are swimming against the tide. In order to improve leads and sales, real estate brokers should without a doubt use …

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Why Real Estate Companies Should NOT Take SEO Lightly

You’ve probably heard of the term SEO, but do you know what it actually means and how important it is? Now let’s explore. SEO stands for Search Engine Optimization, and it refers to the complete process of improving your website’s ranking on Google. The higher your website’s ranking, the more likely it will be seen …

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Top Advertising Alternatives to Facebook & Google in 2023

It is reported that advertisers still spend more than 50% of their budget on Google and Facebook. There is no denying that the right combination of Search Ads and Facebook Ads can be a killer combination churning as many leads as you can handle. Small Businesses especially rely on them for everything, including networking and …

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Have You Heard About Online Reputation Management (ORM)?

PR and Reputation Management sound like terms that are relevant to big businesses or giant corporates in the real business world. Brand perception was a one-way street with customers having little scope for feedback. But social media has turned the tables and now brand image and reputation have become crucial assets for all types of …

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Personal Branding – The Science of Marketing Oneself!

Today’s marketing is all about building a relationship with the audience through story, unique brand positioning, and good relationships. The reality is that it is not only difficult to build, position, and launch a brand, but it is also easy to lose it in the virtual marketplace. Personal branding can be the “path less traveled” …

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What Is Hubspot And Why Is It The Best CRM In The World?

HubSpot first appeared in the digital transformation scene as a marketing automation platform. Since then, HubSpot has emerged as the most popular CRM with a host of tools that assist businesses in scaling. Ideal for streamlining your business processes, HubSpot is a tech stack that can meet your needs today, tomorrow, and forever. One of …

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How to Get Started With Email Marketing – A Comprehensive Checklist

It is widely believed that social media is taking over the marketing game, but this isn’t entirely correct. According to the numbers by CampaignMonitor Emails give a click-through rate of roughly 2.5% while it is a measly 0.07% for Facebook. Surprised? You absolutely should not be. People are more inclined to accept promotional content from …

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How Helpful Are Hashtags Really? Facts & Myths

When posting on social media, we use hashtags to boost views, engagement, and shares. But do you know what a hashtag is and why we use it? The hashtag, (#), helps a captive audience in finding your content online. Hashtags were initially most popular on Twitter. However, they are now widely used across social media …

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Media Post

Blogging is a powerful tool for business. What was initially a way for people to express themselves has now transformed into a superb tool for disseminating information by businesses. With the rise of SEO, blogging has now become an unavoidable element of digital marketing strategies. Blogging offers online visibility for a business, gives it a …

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Blogging on Hubspot – Why We Love It!

Blogging is a powerful tool for business. What was initially a way for people to express themselves has now transformed into a superb tool for disseminating information by businesses. With the rise of SEO, blogging has now become an unavoidable element of digital marketing strategies. Blogging offers online visibility for a business, gives it a …

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Google’s Helpful Content Update 2022 – What You Need to Know

Google Search always attempts to provide users with more relevant results. To accomplish this, Google is introducing the “helpful content update.” It is a component of a larger initiative to ensure users see more useful, original information created by people, for people, in search results.  Key Takeaways– Create people-first content that is addressed to the …

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A Beginner’s Guide to Lead Generation in Dubai

Lead Generation is nothing less than a science. It involves analyzing and understanding numbers, learning consumer behaviour, and having a knack for content and design. The field that focuses on results-based marketing campaigns is known as Performance Marketing, and these specialists are often among the most valuable resources in an organization.  Lead generation is not …

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Why You Should Migrate your Website to HubSpot

HubSpot now powers millions of websites and blogs. Though it is usually referred to as a CRM/CMS, did you know that it is truly a COS – Content Optimization System? HubSpot is the best platform to fulfill your marketing goals while increasing the company’s revenue on a large scale. It includes simplified and pre-programmed features …

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An Agency’s Guide to Real Estate Marketing Automation

Running a real estate business successfully can be tricky. And as the world leaps into the technological universe more and more, being a good real estate agent is changing too. You have to be on top of the technological changes which can give your business the edge it needs. To ensure more leads, close more …

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5 Ways to Generate Real Estate Leads with Social Media Marketing

Social media marketing is one of the most powerful tools used by marketers worldwide. Social Media is not just about putting up a few posts and waiting around for your audience to find you. It is absolutely imperative for you to nail down a social media marketing strategy that works for YOU! In 2022, this …

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5 Sure-shot Ways to Increase Email Open Rates

Email marketing is an essential tool in a company’s marketing strategy and it continues to be so for marketers- to nurture and convert leads into prospects. A survey conducted by eMarketer says that 97% of small businesses rely mostly on email marketing especially to connect with their customers. Campaign Monitor reported that Marketing and Advertising …

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5 Ways To Cultivate a Strong Client-Agency Relationship

Did you know 90% of digital agencies say they truly understand their client’s business, but only 65% of clients agree? With this kind of disparity, how can a client-agency relationship truly work? At Pixl, we are privileged to have built scores of healthy client relationships,  nurtured and developed over the past few years, and that …

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Digital advertising: 6 Reasons To Ramp It Up Now

The incredible advancement of the World Wide Web over the last twenty years has completely changed the advertising landscape. Digital advertising offers plenty of advantages over more traditional advertising media, allowing business owners to deliver relevant, personalized & timely messages to their customers at a fraction of the cost. Digital advertising is mainly done to …

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Top 3 Offline Marketing Strategies You Should Not Miss In Dubai

With the internet penetration rate in the UAE over 99%, Online marketing is definitely here to stay. However, it is safe to say that offline marketing still claims its space and should be a part of your marketing strategy, especially for your B2C products. Marketers still heavily rely on channels like TV, Radio & Billboards …

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Reasons Why You Should Prioritize Search Advertising

 As a strategy for intensifying web traffic and increasing lead flow, search advertising is one of the many advertising strategies organizations use for their business. A survey has found that about 3.5 billion google searches happen every day. Most organizations comprehend the significance of appearing as results for search inquiries. There are various approaches to …

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SMS Marketing: Key Metrics To Measure for Maximizing Your ROI

SMS Marketing is one of the oldest and still prevalent ways of marketing your business. Crafting an excellent SMS marketing strategy can go a long way. Once you have designed your SMS marketing campaign and gotten it started, it is time to see if what you have created is successful.  You need to understand the …

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How to Write Email Subject Lines that Boost Your Open Rates

Experts estimate that on average, nearly 333.2 billion emails are sent and received daily. Over the years, Email marketing has only grown more popular. With these mind-boggling email marketing statistics in mind, it is hard to ignore the potential of a great email marketing campaign. Good email subject lines can make a powerful impact on …

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Effective Digital Marketing Strategies For Real Estate

Real Estate is one of the biggest industries that have seen the day. It is an ever-changing and evolving sector that seeks change and re-positioning for players to not only stay in the game but also hold the fort down, and dominate. Digital Marketing is a massive part of Real Estate. Big or small, every …

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How Sitemap Optimization Helps Your Website Ranking

As the name suggests, a sitemap is basically a guide for your site that helps internet search crawlers comprehend and explore your webpage better. It is a record that runs down the pages and different documents on your site and the connections between them. Sitemaps are presumed to perform a significant job in how your …

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Why Your Business Needs Cloud PBX

The digital era has disrupted the way with many technological advancements by redefining the complete business process. Cloud Telephone System has disrupted the way that organizations and businesses handle business communication, which is similar to the way Cloud has disturbed the way that buyers use products and services from e-commerce, Banking, real estate, etc. Cloud …

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A Social Media Strategy Cheat Sheet For Your Business

Social media has triggered a radical shift in how customers engage with brands. Being able to take advantage of these changes requires an understanding of which social media metrics are relevant to your line of business. Social media is an effective tool that can support your company objectives, but just like with any other marketing …

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7 Tips For Building a Successful Online Store in Dubai

UAE is the fastest growing e-commerce market in the Middle East. The latest reports by global e-commerce accelerator Pattern suggest that 74% of UAE’s online shoppers are expected to spend even more online in 2022. A survey by Paypal reports almost 81% of the adult population in Dubai regularly makes online purchases. The high rate …

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Email Marketing in the Middle East that actually gets you ROI

Email marketing is one of the highest ROI-generating channels among all other channels in digital marketing. However, one must be able to tap this channel well to be able to utilize it to the fullest. Email marketing is the third most popular distribution channel. Email users amount to 3.9 billion, this number is set to …

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8 Ways to Make Sure Your Web Design is On Point

An effective web design can act as a robust bridge between a new conversion and a lost prospect. You need to have an interactive web design to automate each visitor’s experience. When designing a website there are many key factors that will contribute to how it is perceived. A well-designed website can help build trust …

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5 Tips for A Winning Content Marketing Strategy

Content Marketing offers a huge opportunity for organizations to accomplish their goals. Whether it’s visibility, PR, appealing to new customers, or the bottom line of all business, making money. It can be a tremendous difference-maker. Content marketing is an extraordinary method to get individuals to discuss your business offerings, your organization, and your potential competitors. …

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Quick & Easy Fixes To Optimize Your Content Strategy

In this digital & technology-first era, it is absolutely essential that you upgrade your content strategy so your ideal client can discover it. Make your website visitors smitten by serving a range of content in a structured way like blogs, testimonials, videos, social media, infographics, etc. By giving a reason for the website visitors to …

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10 Reasons Why Your Business Needs SEO 

While creating the marketing strategy for your business, it is absolutely imperative to use the right channels to get your business the attention it deserves. Businesses need to capitalize on advanced methods to garner more exposure and attract more customers to their business. Getting optimized could mean being in the top searches on Google when …

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Benefits of adopting Cloud Telephony for your business

Benefits of adopting Cloud Telephony for your business In businesses, one is constantly dealing with big data. This may be in the form of leads, customers, vendors, etc. One deals with them via various channels. You might communicate with your stakeholders via Email, in-person, via WhatsApp, text messaging, telegram, on calls, etc. With several inbound …

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