It’s 2020 and all businesses (both small and big) already have their business goals laid out for the year, marketing inclusive, no doubt.

To take your marketing to the next level and stay ahead of the competition, marketers need to be aware of what’s the latest and what’s the hottest in the ever-evolving landscape.

We have done the hard work for you, here is a list of the 9 digital marketing tools 2020 every business should know to buckle up your routine. You might be familiar or might have worked with one or two of these tools. However, adding more to the list is what makes the difference between what is good and what is best. Let’s dive in!


Hubspot is a whole package for marketing, sales, and customer service. There is a vast array of features and tools that are virtually free that businesses can use to maintain inbound marketing. Moreover, with free CRM, you can form, build, and organize meaningful deals and relationships with clients or prospects. When you decide to move things forward with the paid features, your marketing and sales effort is made easy and things get interesting. You will be able to access tools for marketing automation, website integration, SEO, content optimization, social media management and so much more. You grow your traffic and convert them to leads, build customer relationships and drive sales. Stress no further, Hubspot becomes your all in one best digital marketing tools 2020.


Mailchimp is one of the top players in email marketing. Either you are a small business or large corporation, this is one tool that is essential to craft and automate email marketing campaigns successfully and easily. With 4 billion audience and 11 million active users, Mailchimp has proven to be a powerful tool used by organizations worldwide. One good thing is, any business can avail of this tool as they offer free tools and features to beginners who have less than 2000 subscribers. If you upgrade to the paid plan as well, you are getting access to more awesome features at a reasonable price. What’s more, it’s easy to use drag and drop user interface is something to be reckoned with and it ingrates seamlessly with other platforms. With the new upgrade, this email marketing giant has grown to become an all in one marketing platform to grow your business. As a small business, the time is never perfect but now to scale up the ladder with Mailchimp.


As a business, we all know the importance of social media for growth. Thus, if you are leveraging social platforms such as Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube to connect with your audience, this is one tool for you. Hootsuite offers a social media management solution that makes your marketing hassle-free. It integrates all the platforms where you connect with your audience. Therefore, you make social posts, replies to comments and queries, identify influencers, and connect to prospects- all on one platform. That is not all, you can track your brand and social media campaigns that will improve conversions. While some of the features come with a price, there are free plans you can get started with. When you get a hang on it, you can get upgraded for more benefits. This is a perfect solution to those time consuming, frustrating, social media management. All is made easy with Hootsuite.


Here is a great SEO tool that contains a lot of digital marketing features needed for an organization to power up the website traffic. This tool takes pride in its 9.9 billion keyword database, and access to 16 trillion backlinks. If you want to analyze backlink like paid users without paying a dime, Ahrefs is your number one stop. Moreover, it allows you to have an inside view of your competitor, their ranking, the number of backlinks they have and lots more. This will allow you to uncover a lot of opportunities for guest posting, and link building needed for your SEO. it also has other powerful features like keyword research and with the enormous keyword database, get your website rank at the top of Google.

Google analytics

You can analyze your website traffic- for free, thanks to Google analytics. Google Analytics is one of the most widely used free digital marketing tools. It allows you to track, organize and reports your website traffic thus, providing a better understanding of your audience. This tool is your partner that informs you about who is visiting your website, from where, and how they are engaging with your content. This gives you a better picture of what’s working and what’s not when it comes to content creation, keyword research, and overall marketing strategies. Moreover, the data generated allow you to set up goals to increase conversion rate, craft the best user experience, and generate effective eCommerce sales. This is not a tool to be ignored, but it can be a game-changer in your digital marketing.

Google AdWords

Looking for a place to invest and generate more returns, Google Adwords is the answer. You pay less, to sell more of your products, boost brand identity and attain the height your business deserves. Google Adwords is a platform for online advertisement where businesses pay to display ads, video contents, and service offerings. It allows you to reach more customers, and display your products to the right people, at the right place and at the right time. One good thing is, it is very flexible. It can be customized according to your budget, needs and period of time. Payment is done either by pay -per click or pay-per-call structure. Here is a great marketing strategy to generate leads and boost sales.


Influencer marketing plays a vital role in increasing your brand awareness, boost consumer engagement and grow your business. That is why you need this tool to identify top influencers in your industry and tap into these huge opportunities. Buzzsumo is not only a tool for researching influencers, but it also the key to great content strategies. It allows you to discover interesting, hot topics across various social platforms. This will unlock the opportunities to the right keywords, content ideas and improve content marketing. To craft a banging content, get it trending on social platforms and even track performance, here is the tool.


This is one of the best digital marketing tools for content management. It allows you to categorize, reshare and automate posts while you focused on other core aspects of the business. One great thing about this tool is that you can build a queue library of content that can be circulated across platforms at the scheduled time. This is a huge time-saver and it also spares you the disadvantages that come with sporadically sharing of contents.


Kissmetrics is a customer engagement tool your business needs to track, monitor and improve metrics for your online business. Involving in digital marketing is one thing, leveraging the ones with a vital impact that will drive sales is another. Kissmetrics is a great tool that allows you to segment, understand, engage with your customers based on their relationships with your website. It tracks the journey of customers and makes it easy to provide a personalized user experience. Plus, It is a robust product that allows you to track performance across campaigns and understand what’s working and what needs improvement.

To ensure you have successful online marketing, these are the best digital marketing tools 2020 your business needs that cut across social media marketing, email campaigns, SEO and content marketing. All you need to understand is the one that will work for your business and your overall marketing goals. Get down with these tools and scale high.