Whether you run a simple blog or you are an eCommerce site, an SSL certificate becomes a must for every website. With more creative incredibly sophisticated forms of cybercrimes, online security and protection become indispensable. If you are yet to run on an HTTPS, Google, Firefox and all have begun waving red flags on websites without SSL certificates.

Wondering whether you need an SSL for your website? The answer is a big YES! Especially when Google recently announced the importance of SSL certificate in SEO ranking. How can you rank high on the first page, get noticed, enhance traffic and generate revenue without an SSL certificate?

What then is an SSL certificate?

As a business or internet user, you may have noticed that some website URL prefix is HTTP, while others are HTTPS. The “s” means secured which carries an SSL certificate backing. It ensures that website users’ activities on your site are carried out on an encrypted and secured network. In a world of data breaches, identity theft, hacking, fraud (to mention a few) SSL certificate has contributed immensely in safeguarding sensitive information traveling from websites to computer networks.

Sadly, many organizations and businesses are yet to adopt this partly because of the exorbitant SSL certificate price, and the complexities of implementation. Now it is easier and there are more websites hosting provider vest with adequate knowledge who can provide it at fair prices, thanks to the competitive industry.

What are the benefits of SSL certificates for the website?

Are you still on the fence whether your website needs an SSL certificate, here are more important reasons to convince you:

It secures sensitive information

If you want user’s credit card numbers, addresses, usernames, passwords, and other payments or sensitive information unreadable to third parties, you need to have an SSL certificate installed. SSL certificate ensures that information is being digitally connected to a cryptographic key that guarantees a safe and secure transmission of data. That is to say, only the recipients of the information hold the key to unlocking this information. Whether a user is carrying out some fun online shopping or signing up for the newsletter, this is very essential for safety

It authenticates your identity

Think of your SSL certificates as your digital passport. The passport identifies you and makes you to be trusted simply because it was issued by an authorized third party. With thousands of replicated websites directing your traffic to their sites and tricking users to send personal information or scam them, getting your website authenticated becomes inevitable. SSL certificate authenticates and guarantees your identity.

It builds digital trust and credibility

That padlock icon coupled with the HTTPS prefix does more than protecting sensitive information. It also tells the users this space is safe and protected, their payment information is safe, and they can share their passwords private card details without any worries. Your website becomes confident that users can trust while believing that no other unintended parties can know of it. SSL certificates tell users their safety is your priority and this will boost business credibility and reputation.

SSL protects you from cybercrime

Whether you are a big, small, or medium-sized company, cybercriminals know no size and anyone can become prey to their evil practices. They are smart and with the rise of technologies, they are coming up with more sophisticated means of carrying out their activities. An insecure website is simply an easy-breezy way of sending invitations to cybercriminals for attacks. However, getting an SSL installed is one of the measures businesses should take to protect their site from cybercrime.

It helps you meet PCI requirement

If you run an eCommerce website or you accept online payment, then you must have heard or been using PCI compliance. The Payment Card Industry shortened PCI requires an SSL certificate as one of the fundamental requirements.

Google requires an SSL certificate for SEO

Google, a giant in cyberspace put the users’ safety at heart and it is constantly working towards making users feel safe by mandating website owners to make use of HTTPS web protocol. Any websites that fail to comply are being shamed by signaling to users that the site isn’t safe. I bet no visitor will want to stay longer on a site that isn’t secured.

Moreover, Google announced HTTPS as a ranking signal, therefore SSL certificate becomes a factor website owners can’t ignore. In the competitive market place, this can put you ahead of your rivals who are yet to have a secured site, while increasing traffic and gaining users’ trust.

Bottom line

As a small business, you might think getting an SSL certificate requires another cost. Well, getting one installed is a great investment that will benefit you in the long run. Think of data breaches, loss of sensitive information and much more. All these can attract legal penalties and cause damages not only to your pockets but also your reputation. Stay safe to protect your website, business, and customers.