What are your favourite property names? This little string of letters represents the brand identity, culture, and lifestyle of a property. Did you know there was a lot of brainstorming, research, and planning involved? In real estate development, naming your property is just as important as the property itself. A well-thought name can help your …
From Concept to Reality: A Guide to Naming Real Estate Developments Read More »
No matter what part of the world you’re from, the phrase ‘celebrity endorsement’ or ‘brand ambassador’ reminds you of a distinct face, Tiger Woods for Nike, Bollywood heartthrob Shahrukh Khan for Pepsi, and countless others. But a trend now a tactic, hiring a celebrity endorser for promoting brands started centuries ago. Out of all the …
Hiring A Celebrity Endorser for Your Real Estate Brand? Here’s What You Should Consider. Read More »
Dubai’s real estate market has been experiencing significant growth in sustainable and eco-friendly developments. Across the region, developers and investors are recognizing the importance of sustainability and incorporating environmentally-friendly practices into their projects. This article explores the reasons behind the rise of green developments in Dubai’s real estate market and how this trend is shaping …
The Rise of Sustainable & Eco-Friendly Developments in Dubai Read More »
PR and Reputation Management sound like terms that are relevant to big businesses or giant corporates in the real business world. Brand perception was a one-way street with customers having little scope for feedback. But social media has turned the tables and now brand image and reputation have become crucial assets for all types of …
Have You Heard About Online Reputation Management (ORM)? Read More »
Today’s marketing is all about building a relationship with the audience through story, unique brand positioning, and good relationships. The reality is that it is not only difficult to build, position, and launch a brand, but it is also easy to lose it in the virtual marketplace. Personal branding can be the “path less traveled” …
Personal Branding – The Science of Marketing Oneself! Read More »
With the internet penetration rate in the UAE over 99%, Online marketing is definitely here to stay. However, it is safe to say that offline marketing still claims its space and should be a part of your marketing strategy, especially for your B2C products. Marketers still heavily rely on channels like TV, Radio & Billboards …
Top 3 Offline Marketing Strategies You Should Not Miss In Dubai Read More »