Have You Heard About Online Reputation Management (ORM)?

PR and Reputation Management sound like terms that are relevant to big businesses or giant corporates in the real business world. Brand perception was a one-way street with customers having little scope for feedback. But social media has turned the tables and now brand image and reputation have become crucial assets for all types of …

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Personal Branding – The Science of Marketing Oneself!

Today’s marketing is all about building a relationship with the audience through story, unique brand positioning, and good relationships. The reality is that it is not only difficult to build, position, and launch a brand, but it is also easy to lose it in the virtual marketplace. Personal branding can be the “path less traveled” …

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Top 3 Offline Marketing Strategies You Should Not Miss In Dubai

With the internet penetration rate in the UAE over 99%, Online marketing is definitely here to stay. However, it is safe to say that offline marketing still claims its space and should be a part of your marketing strategy, especially for your B2C products. Marketers still heavily rely on channels like TV, Radio & Billboards …

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