“Don’t judge a book by its cover”, a metaphor going back to the 1800s, hasn’t stopped people from doing the opposite. Cut to the new age where your blog is the book and well, the search engine is its cover – a level playing field for all. But what spikes interest in your audience (or …
Here’s How You Cook Up the Perfect Blog Post Title [Ingredients Inside →] Read More »
There has been a widespread concern for years about artificial intelligence (AI) and its eventual takeover of the world. Who thought it would begin with the forms of literature and art? OpenAI is back in everyone’s social media feeds after months of dominating the internet with its AI image creator Dall-E 2, courtesy of ChatGPT, …
What is ChatGPT – A Tool for Greater Good or AI Takeover Warning? Read More »
The “spray and pray” method of marketing is long gone. Nowadays, campaigns are designed, tracked, and targeted precisely. But when you employ so much time, effort, and resources into your content you need to understand how and if it’s giving you the desired results. In other words, how do you measure the ROI of your …