The Rise of Digital Disruption & Marketing Innovation in UAE’s Real Estate Industry
Compared to other industries, real estate adopted digital technology much later. Slowly but surely, change has made its way and it is here to stay.
How Geofencing Advertising helps Real Estate Industry across Borders
Are you a real estate agent or broker struggling to find the right audience for your properties? Do you find traditional marketing methods too broad or too expensive? Geofencing is a powerful tool that can help real estate companies target their marketing efforts to specific neighborhoods or communities, increasing the likelihood of generating leads and …
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What is a Pillar Page and How can it Skyrocket Your Digital Footprint?
The digital marketing maestros, SEO titans, and content experts used to swear on getting their pages ranked for a particular keyword. Well, that ship has sailed, and so has the “let’s work on one long-tail keyword and get the job done” approach. Search engines like Google want to make peoples’ lives easier by giving them …
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What is ChatGPT – A Tool for Greater Good or AI Takeover Warning?
There has been a widespread concern for years about artificial intelligence (AI) and its eventual takeover of the world. Who thought it would begin with the forms of literature and art? OpenAI is back in everyone’s social media feeds after months of dominating the internet with its AI image creator Dall-E 2, courtesy of ChatGPT, …
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7 Advertising tips you need to know in 2023
Advertising is a form of promotion that aims to persuade a target market to purchase a good or service. It has been divided into two categories since the internet became the norm: traditional advertising and digital advertising. Examples of traditional advertising include print, television, and radio ads, while digital advertising includes online activities such as …
What is Conversion Rate Optimization (CRO) and Why Is It Important?
Increasing the percentage of users that do a desired action on a website or mobile app is known as conversion rate optimization (CRO). The desired actions may be making a purchase, selecting “add to cart,” signing up for a service, completing a form, or clicking a link. Today, the majority of marketing teams are concentrated …
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Social Media Trends to Look Out For in 2023
As we enter 2023, it’s clear that social media has become an integral part of our daily lives. It’s hard to imagine a world without it, and it’s interesting to think about where the industry might be heading in the coming years. Here are a few trends that we can expect to see on social …
The Year That Was: 2022 Digital Marketing Recap
Here at PIXL, we live and breathe digital marketing and make it our mission to be one step ahead of all the latest trends. Within the below roundup, we will look back at the digital marketing highlights of the past 12 months and make our expert predictions for 2023. From what to expect from Google …
How to Create a Customer Journey Map for A Winning Marketing Strategy!
A common pattern that we have observed, especially among most small and medium-sized businesses is that not much time is invested in studying customer behavior and trends. Once the target audience is identified, it is often taken for granted that they will follow a specific path and go through all the expected touchpoints. However, this …
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Boosted Posts vs. Paid Ads: What’s The Difference
What’s better for your business: creating an ad or boosting a post? Every business is unique and its objectives and target audience vary according to the overall marketing and business plan. Having a social media presence is non-negotiable today if you want to connect with your audience. However getting an organic reach at the desired …
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Part 2: Top Advertising Alternatives to Facebook in 2023
Yes, Facebook has almost become synonymous with social media advertising. The features on its Ad platform, especially targeting and tracking, are highly advanced. This, combined with the fact that Meta platforms have the highest percentage of social media users globally, gives Facebook a competitive advantage. However, the tables are turning. The goal is not to …
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Everything you need to know about online forums
Why do we use Social Media? That’s an easy question right? For common people, it is to network, share and consume content and for businesses it is to get more reach and sales. We know all about social media platforms which we use on a daily basis. But there are platforms where thriving discussions happen, …
Top Advertising Alternatives to Facebook & Google in 2023
It is reported that advertisers still spend more than 50% of their budget on Google and Facebook. There is no denying that the right combination of Search Ads and Facebook Ads can be a killer combination churning as many leads as you can handle. Small Businesses especially rely on them for everything, including networking and …
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5 Ways To Cultivate a Strong Client-Agency Relationship
Did you know 90% of digital agencies say they truly understand their client’s business, but only 65% of clients agree? With this kind of disparity, how can a client-agency relationship truly work? At Pixl, we are privileged to have built scores of healthy client relationships, nurtured and developed over the past few years, and that …
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Digital advertising: 6 Reasons To Ramp It Up Now
The incredible advancement of the World Wide Web over the last twenty years has completely changed the advertising landscape. Digital advertising offers plenty of advantages over more traditional advertising media, allowing business owners to deliver relevant, personalized & timely messages to their customers at a fraction of the cost. Digital advertising is mainly done to …
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Effective Digital Marketing Strategies For Real Estate
Real Estate is one of the biggest industries that have seen the day. It is an ever-changing and evolving sector that seeks change and re-positioning for players to not only stay in the game but also hold the fort down, and dominate. Digital Marketing is a massive part of Real Estate. Big or small, every …
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