Email marketing is one of the oldest forms of digital communication, and it continues to be one of the most successful marketing tactics today. An email is a direct form of communication that allows businesses to connect with their target audience and keep them informed of new products and services. Despite the rise of social …
It is widely believed that social media is taking over the marketing game, but this isn’t entirely correct. According to the numbers by CampaignMonitor Emails give a click-through rate of roughly 2.5% while it is a measly 0.07% for Facebook. Surprised? You absolutely should not be. People are more inclined to accept promotional content from …
How to Get Started With Email Marketing – A Comprehensive Checklist Read More »
Email marketing is a popular form of digital marketing targeting customers and leads through emails. Know the best email marketing tools available today!
Email marketing is an essential tool in a company’s marketing strategy and it continues to be so for marketers- to nurture and convert leads into prospects. A survey conducted by eMarketer says that 97% of small businesses rely mostly on email marketing especially to connect with their customers. Campaign Monitor reported that Marketing and Advertising …
Experts estimate that on average, nearly 333.2 billion emails are sent and received daily. Over the years, Email marketing has only grown more popular. With these mind-boggling email marketing statistics in mind, it is hard to ignore the potential of a great email marketing campaign. Good email subject lines can make a powerful impact on …
How to Write Email Subject Lines that Boost Your Open Rates Read More »
Email marketing is one of the highest ROI-generating channels among all other channels in digital marketing. However, one must be able to tap this channel well to be able to utilize it to the fullest. Email marketing is the third most popular distribution channel. Email users amount to 3.9 billion, this number is set to …
Email Marketing in the Middle East that actually gets you ROI Read More »