Instagram Reels vs TikTok Videos: What’s Better to Get Your Business Scrolling?

Social Media Management / By / February 7, 2023 / ,

It might be challenging to stay up-to-date with the new features that social media apps are releasing more frequently than ever. The world of social media has incorporated TikTok and Instagram Reels, which provide a fun and interesting method to communicate with others. While Instagram Reels and TikTok both offer short-form video content, there are …

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Social Media Algorithm: Facts & Myths

Social Media Management / By / December 21, 2022 / , ,

“My posts are not getting any reach because of the algorithm” Do you hear people say this often? There are many myths running around in the social media eco-system and we’re here to debunk them all plus list some factual information. So all our curious cats, aspiring digital marketers, and content creators, you might want …

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Latest Update: Social Media Image & Content Sizes

Social Media Management / By / December 14, 2022 / ,

There is no one-size-fits-all approach to preparing your social media content. It takes a lot of effort to create content because it includes words and the use of appropriate hashtags and creative images. Given that different social media networks have different criteria for each of their content formats, it is challenging to maintain complete track …

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Have You Heard About Online Reputation Management (ORM)?

Branding, Social Media Management / By / October 26, 2022 / , ,

PR and Reputation Management sound like terms that are relevant to big businesses or giant corporates in the real business world. Brand perception was a one-way street with customers having little scope for feedback. But social media has turned the tables and now brand image and reputation have become crucial assets for all types of …

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Personal Branding – The Science of Marketing Oneself!

Branding, Social Media Management / By / October 21, 2022 / ,

Today’s marketing is all about building a relationship with the audience through story, unique brand positioning, and good relationships. The reality is that it is not only difficult to build, position, and launch a brand, but it is also easy to lose it in the virtual marketplace. Personal branding can be the “path less traveled” …

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How Helpful Are Hashtags Really? Facts & Myths

Social Media Management / By / October 3, 2022 / , , ,

When posting on social media, we use hashtags to boost views, engagement, and shares. But do you know what a hashtag is and why we use it? The hashtag, (#), helps a captive audience in finding your content online. Hashtags were initially most popular on Twitter. However, they are now widely used across social media …

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5 Ways to Generate Real Estate Leads with Social Media Marketing

Social Media Management / By / August 19, 2022 /

Social media marketing is one of the most powerful tools used by marketers worldwide. Social Media is not just about putting up a few posts and waiting around for your audience to find you. It is absolutely imperative for you to nail down a social media marketing strategy that works for YOU! In 2022, this …

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A Social Media Strategy Cheat Sheet For Your Business

Marketing Automation, Social Media Management / By / June 24, 2022 / ,

Social media has triggered a radical shift in how customers engage with brands. Being able to take advantage of these changes requires an understanding of which social media metrics are relevant to your line of business. Social media is an effective tool that can support your company objectives, but just like with any other marketing …

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