Have You Heard About Online Reputation Management (ORM)?

PR and Reputation Management sound like terms that are relevant to big businesses or giant corporates in the real business world. Brand perception was a one-way street with customers having little scope for feedback. But social media has turned the tables and now brand image and reputation have become crucial assets for all types of …

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Personal Branding – The Science of Marketing Oneself!

Today’s marketing is all about building a relationship with the audience through story, unique brand positioning, and good relationships. The reality is that it is not only difficult to build, position, and launch a brand, but it is also easy to lose it in the virtual marketplace. Personal branding can be the “path less traveled” …

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How Helpful Are Hashtags Really? Facts & Myths

When posting on social media, we use hashtags to boost views, engagement, and shares. But do you know what a hashtag is and why we use it? The hashtag, (#), helps a captive audience in finding your content online. Hashtags were initially most popular on Twitter. However, they are now widely used across social media …

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5 Ways to Generate Real Estate Leads with Social Media Marketing

Social media marketing is one of the most powerful tools used by marketers worldwide. Social Media is not just about putting up a few posts and waiting around for your audience to find you. It is absolutely imperative for you to nail down a social media marketing strategy that works for YOU! In 2022, this …

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A Social Media Strategy Cheat Sheet For Your Business

Social media has triggered a radical shift in how customers engage with brands. Being able to take advantage of these changes requires an understanding of which social media metrics are relevant to your line of business. Social media is an effective tool that can support your company objectives, but just like with any other marketing …

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