Effective Digital Marketing Strategies For Real Estate

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Real Estate is one of the biggest industries that have seen the day. It is an ever-changing and evolving sector that seeks change and re-positioning for players to not only stay in the game but also hold the fort down, and dominate.

Digital Marketing is a massive part of Real Estate. Big or small, every firm dabbling with real estate marketing employs some form of Digital Marketing to have some skin in the game. 84% of real estate professionals have a social media presence and use digital marketing.

Real estate is a unique industry when it comes to building a marketing strategy. Some industries and businesses focus solely on digital marketing methods, while others invest in traditional tactics like postcards and billboards. If you want to succeed as a realtor in 2020 and keep up with the competition, you will need a focused digital marketing strategy with several clear tactics.

In order to help you step up your marketing game, let’s take a look at a few effective strategies we use and recommend:

Social Media Marketing:

Social media is great at reaching people and staying top-of-mind. But in order to turn a stranger into a customer, social media marketing plays a very vital role too. Our expertise, creativity, and experience cuts across leading social platforms such as Facebook, Twitter, Snapchat, Instagram, LinkedIn, and Pinterest. Now, Social media allows you to form a relationship with potential clients while also staying fresh in the buyer’s mind. Through HubSpot Social Media, we help you schedule posts, meetings, blogs, and much more, to ensure you are visible to and engaged with your target group.

E-mail Marketing:

With over 150 billion emails hitting the inbox of email users around the world, email marketing is both important and tricky. It is still an important tool in digital marketing and will continue to be so for businesses in the future too. At PIXL, we ensure that your email campaign breaks the clutter and stands out to your target group, is relevant and well crafted, and creates a lasting impact on your target group. We do this by tailoring the content and the aesthetics of the campaign design to your brand colors and ethos, and to also being platform agnostic.

Customized CRM Solutions:

As a HubSpot partner, we create business-specific HubSpot Pipelines to attract visitors, convert leads, and create a loyal customer base in order to grow your business. Using this platform, we manage landing pages, blogs, email campaigns, social media monitoring, publishing, SEO Performance, and even your website to create a more personalized experience for potential customers.

Influencer Marketing:

As influencers getting involved with brands to portray brands in a more positive light gains steam, the real estate industry is taking notice. More & more Real Estate firms & professionals are getting acclimated to using influencer marketing to boost their sales and get their company more leads.

Search Engine Optimization (SEO):   
SEO is one of the most coveted parts of any online campaign/website strategy. To have your website or advertising rank higher in the Search Engine Results Pages (SERP) like Google, Bing, and Yahoo, the correct knowledge and implementation of SEO keywords are crucial. At PIXL, we have a team dedicated to doing SEO research and implementation for every website, campaign, and ad that we create for your business. There are two ways to improve where your site ends up on results pages: on-page SEO and off-page SEO. When On-page SEO is implemented correctly, you’ll be 100% optimized to bring in more traffic. Off-page SEO refers to all the things you can do outside of your website to help you improve your SERP position: link building, forums, influencer outreach, and content marketing, to name a few.

A User-Friendly Website:
Having a clean, crisp, informational, and relevant landing page helps your chances of garnering more leads, massively. On average a Landing page with clear-cut, informational content will go a long way towards making sales rather than a jumbled-up landing page that is all over the place. Your landing pages should be clean, and concise, have high-quality images, and be very easy to use for the user. It’s a surefire way to boost leads.

Still, have doubts if we’re the way to go? Here are a few reasons that might help you make the decision to hire us!

Our team of digital marketing experts has a deep understanding of the different digital marketing platforms in the market and how to best target the right audience for digital marketing campaigns.

End-to-end campaign management – we’ll take care of everything from strategizing to execution.

Optimization and reporting support- Our team will ensure that the campaigns are optimized in real-time to get the best results possible, all the time ensuring that your budgets and goals are met.

Register with us today and we will get in touch with you to understand your business needs better.