Google’s Helpful Content Update 2022 – What You Need to Know

Reading Time: 13 minutes

Google Search always attempts to provide users with more relevant results. To accomplish this, Google is introducing the “helpful content update.” It is a component of a larger initiative to ensure users see more useful, original information created by people, for people, in search results. 

Key Takeaways

– Create people-first content that is addressed to the reader rather than web crawlers.
– Define an overall objective for your website and align your sitemap and content to support the objective
– Improve the user experience on your pages so that the user leaves satisfied with their experience 
– Demonstrate your expertise through detailed instructions, accounts, testimonials, and case studies about your products and services


“Is the content primarily to attract people from search engines, rather than made for humans?”

The helpful content upgrade ranks content highly when there are positive user reviews. However, content without the motive to grasp users’ expectations will not work anymore. How can you be certain that your content is in tune with the recent update of Google?

It’s simple, create content for humans and not search engines! Dedicated content creators should put the audience and the expectations of the audience foremost. However, you don’t have to forgo the tried and tested SEO practices. Our recommendation is to use SEO best practices parallelly to give users more valuable and information-rich results while ranking for your keywords.

If your answers to the following inquiries are “yes”, your audience-first strategy is definitely on the right path:

– Do you produce and post content on your company’s website that interests your target market?
– Do you have testimonials or case studies showing how your products or services are used or your experience serving customers? 
– Do you have an overall objective for your website? 
– Will readers believe they have learned enough about a particular subject after reading it?
– Will users who go through your content come out feeling satisfied?
– Are you following Google’s recommendations for both core upgrades and product reviews?

Here are a few things you should be aware of to make sure you’re producing content that puts people first by Google’s recommendations:


"Does your site have a primary purpose or focus?”

With this suggestion, Google is attempting to encourage users to focus on their areas of expertise. Keep your content in alignment with your website’s objective, so it all ties up. 

However, it doesn’t mean that you should stay away from diversifying. The content you put out should be a part of your overall sitemap and make sense to your target audience. Unrelated material produced solely for SEO can backfire and set back your SEO efforts.


“Does your content clearly demonstrate first-hand expertise and a depth of knowledge?”

The main differentiator for a website created for people and search engines is the depth of product information and the expertise you showcase. Testimonials, case studies, and whitepapers are great ways to demonstrate this and improve the overall authority of your website.

Writing about products or services that are not on your services or products page can be a red flag pointing to the fact that you may be while creating content for the search engines. Especially articles having affiliate links aren’t much use as the author may have sparing knowledge of the subject at hand and must be writing for a commission to make your products and services relatable for users by adding images and observations.


"Will someone reading your content leave feeling like they've had a satisfying experience?”

Google advises users to consider the whole reading experience. The update is all about having a people-first approach to content. It is not just a matter of improving your text content but also the overall UI/UX of the page. 
Let the visuals on the page guide the reader through the content and tie up everything. Use relevant images, infographics, videos and charts to substantiate your points. Make the user journey across the pages continuous and seamless. 

Avoid leaving the readers grappling for CTAs and navigation buttons. Always give them a complete end-to-end journey.


“Does your content leave readers feeling like they need to search again to get better information from other sources?”

As per Google guidance, content becomes useful and constructive when it addresses the user’s concern. Writing extensively without value is common when one offers content purely for search engines.
When creating material for readers, try to address any issues that may have brought them to your website in the first place. Google also advises considering the following associated questions:

Do people who read your material feel like they need to recheck their sources for more accurate information?
Because you’ve heard or read that Google has a desired word count, are you writing to a certain word count? 

More on the Google’s Helpful Content Update

According to Google, the new helpful content update focuses on “material that looks to have been written purely for ranking high in search engines rather than to help or enlighten people.” This upgrade makes it easier for users to locate “high-quality information.” Google aims to promote and reward content that is more beneficial to users and written with human beings in mind.

SEO material, or “search engine first content,” is a topic that pops up often on social media and other web platforms. In short, users are becoming unhappy with accessing websites that are of no help despite being on top of the search rankings. These websites are specifically designed and developed to perform well. That’s it! 

The latest update promotes human-designed websites above the search engines while parallelly degrading those websites. It is an essential part of Google’s “ongoing and striving efforts to eradicate low-quality material and gives a user-friendly and easy access so that the content is real and valuable in Google Search,” according to the search engine.

It favours material created for search engines above information that puts readers first.

Connect with us to learn more about creating information-rich websites while being search engine friendly!