How Hubspot gives your Digital Marketing Efforts the Edge above the Rest 

Reading Time: 16 minutes

Welcome to the next generation of internet-based selling. It doesn’t stop when you make a sale and begins a long way before the customer walks into your (virtual) store. Because let’s face it – they will end up doing the same next time, but at another (virtual) store. The question is, what are you doing to retain them?

This is where a platform like Hubspot makes your business more than just a store. An end-to-end CRM with exhaustive tools to expand your digital footprint, HubSpot brings all your business activities at one place, which leads to a better customer experience.

Many companies use digital channels to engage with their customers, including Google search, social media, email, online advertising, and their websites. Many businesses prioritize online (or digital) channels over offline marketing strategies because they enable them to connect with their ideal target market.

There is a broad range of strategies and resources that go under the category of digital marketing, from your website to your online branding materials and social media channels, digital advertising, email marketing, online brochures, and beyond. There are countless reasons why digital marketing is a great choice for so many businesses. This is where HubSpot comes in.

What is HubSpot: A Cloud-based CRM and Everything More

HubSpot is designed to assist companies with improving the integration of their sales and marketing efforts, promoting sales enablement, boosting ROI, and generating more qualified leads. A leading inbound marketing and sales platform, HubSpot helps businesses attract, retain, and entice consumers. Businesses can easily coordinate their marketing and sales initiatives with HubSpot’s all-in-one platform and achieve their goals.

Knowing a little bit about HubSpot’s history can help you comprehend how the software operates. HubSpot was founded in 2006. They provided businesses with resources and tools to get started with inbound marketing back then. HubSpot also created a single cloud-based platform where a business may contain all of its digital marketing initiatives. 

10 Tactful Ways to use Hubspot for Your Business

1. Transform your marketing with inbound strategies 

An approach known as “inbound marketing” puts the consumer first and aims to draw clients in by providing them with useful information and engaging experiences. You may create and post interesting content with HubSpot that will help you establish relationships with your target audience, educate and inform them, and increase traffic to your website.

2. Assess your progress with analytics 

You can quickly track and assess the success of your marketing initiatives with HubSpot. In order to identify what’s working and what isn’t, and to make data-driven decisions to improve your outcomes, the platform offers real-time analytics and reporting.

3. Bring in the business with lead generation mechanism

With HubSpot, it’s simple to generate leads and manage them. You can develop landing pages, forms, and call to action that turn visitors into leads with its lead generation and management tools, and you can also nurture those prospects with targeted emails and specialized interactions.

4. Integrate with other platforms for versatility

HubSpot integrates with a variety of platforms, including CRM, social media sites, and more. One of the recent integration of HubSpot was with WhatsApp. This makes it simple to organize all of your data and streamline your marketing and sales operations.

5. All your marketing activities from a single console

HubSpot, unifies all of your digital marketing initiatives. You can manage HubSpot from one location and manage your website, blog, social media, email marketing, and more. This makes it simple to monitor your progress and understand how your efforts are generating benefits as a whole.

6. Manage social media from a single-control plane

HubSpot makes it simple to manage your social media operations from one location. Social media is a tremendous tool for reaching and engaging with customers. You can use HubSpot to plan and publish content, keep an eye on your social media accounts, and evaluate your performance all from a single platform.

7. Tailor email marketing campaigns

HubSpot makes it simple to build and send customized email campaigns. Email marketing is a powerful tool for reaching and engaging with customers. You can target your audience, track your performance, and develop and send emails that look professional with its email marketing tools, all from a single platform.

8. Deliver exceptional customer service campaigns

HubSpot provides a selection of tools for providing outstanding customer care and assistance, including live chat, tickets, and a knowledge base. These tools make it simple to respond to client inquiries, address problems, and increase customer satisfaction.

9. Optimize SEO the right way

HubSpot makes it simple to optimize your content for search engines, which is essential for increasing traffic to your website. The platform offers a variety of SEO tools, such as keyword research, on-page optimization, and content recommendations, to assist you in improving your website’s search engine rankings and increasing organic traffic.

10. Leave it on auto-pilot with automation tools

With the help of HubSpot’s marketing automation tools, it’s simple to automate time-consuming operations like updating client information or sending follow-up emails. With the help of marketing automation, you can free up time and resources so that you can focus on the high-level tasks that generate results.

Hubspot Features for Managing Your Social Media

According to Smart Insights, there are 4.76 billion people in the world who use social media. Without a doubt, your target audience uses social media to learn about and interact with brands. If you don’t connect with them there, your competitors will. 

Facebook, YouTube, and Instagram have been the most widely used social media platforms in recent years, but TikTok is becoming more and more well-known among younger users. Furthermore, having a presence online is not enough; you also need to have a strategy and keep an eye out for new trends.

Did you know that some of the typical challenges associated with social media marketing can be overcome using your HubSpot platform? The social media tools from HubSpot will not only help with analytics but will also save you time.

Scheduling Posts

If your company’s proactive social media strategy calls for scheduling daily or weekly postings for your audience, this function is valued and liked by all organizations. Why not pre-schedule your posts so you won’t need to visit each social networking site on the day you intended to post!


The Monitor Tool of HubSpot is a great method to quickly keep an eye on your accounts. You will be able to view activity, interactions, and new followers in one detailed dashboard thanks to HubSpot’s social media Monitoring feature.

Tracking Campaigns 

You can quickly assess the success of your specific campaign for your social media efforts with the help of the HubSpot Campaigns tool.

In conclusion, digital marketing can be a complex and overwhelming process, but HubSpot makes it easy and manageable. For organizations trying to streamline their digital marketing efforts and accomplish their objectives, HubSpot’s all-in-one platform and selection of tools make it the perfect choice. HubSpot is the answer you need, regardless of whether you’re just beginning with digital marketing or looking to boost your efforts.