How to Double Your Email Signups 

Reading Time: 9 minutes

Email marketing is one of the oldest forms of digital communication, and it continues to be one of the most successful marketing tactics today. An email is a direct form of communication that allows businesses to connect with their target audience and keep them informed of new products and services. Despite the rise of social media, email remains a popular choice for businesses because it offers a direct line of communication with consumers and is not subject to algorithm updates that could reduce reach.

Let’s see how a business can double its email signups in a month! 

Creating exceptional content that people want to read all the time is one of the simplest ways and most effective ways, but it takes some time and effort. There are numerous ways to try to double your email signups in a short span of time, here are some suggestions to get you going:

Creating Valuable Content

One of the best ways to increase email signups is to create exceptional content that people want to read. People are more likely to sign up for a newsletter if they know the content will be valuable and relevant to them. A business should aim to provide valuable information that educates, entertains, or inspires the reader. This can include tips, advice, tutorials, industry news, or any other information that is of interest to the target audience.

Simplifying the Signup Process

Another key strategy for increasing email signups is to make the signup process as easy as possible. This can include reducing the number of fields on the signup form and minimizing the amount of information required to sign up. Additionally, businesses should consider offering the option to sign up through social media accounts. By linking signup forms with social media accounts, businesses can make the signup process faster and more convenient for consumers.

Designing a Compelling CTA

To make the call-to-action (CTA) button on the signup form stand out and increase the chances of conversion, businesses should consider the design and placement of the button. The CTA button should be prominently displayed and easy to find on the form, and the text on the button should be clear and compelling.

Creating a Dedicated Landing Page

A dedicated landing page for newsletter signups can also be an effective way to increase subscribers. These pages should be designed to be user-friendly and easy to navigate. They should also include a clear and compelling headline, as well as a CTA button that stands out. A landing page for newsletter signups should be focused on the benefits of signing up for the newsletter, rather than the business itself.

Implementing Referral Marketing

Another approach is to implement referral marketing, where existing subscribers can refer friends and family in exchange for rewards. This can be a great way to increase the number of signups and is also a good way to build a sense of community among subscribers. For example, a business could offer existing subscribers a free download of their choice of the article for each new signup they refer.

Partnering with Influencers

Influencer marketing is another effective strategy for increasing email signups. By working with influencers whose audiences match those of the target market, businesses can reach a new audience and increase the number of signups. Influencers can promote the newsletter through social media, their own website, or other channels, and their followers will be more likely to sign up for the newsletter if they trust and value the influencer’s opinions.

Testing and Finding What Works

It is important to test different strategies and see what works best for your target audience, as different tactics may be more effective for different types of businesses or target markets. Businesses should regularly review their strategies, monitor the effectiveness of their campaigns, and adjust their approach as needed. With the right tactics and a little bit of testing, businesses can double their email signups in a month.

Reach out to us and find out which strategy is the best one for your business!