Personal Branding – The Science of Marketing Oneself!

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Today’s marketing is all about building a relationship with the audience through story, unique brand positioning, and good relationships. The reality is that it is not only difficult to build, position, and launch a brand, but it is also easy to lose it in the virtual marketplace.

Personal branding can be the “path less traveled” that can set your brand apart from the rest.

When we hear about a brand, our first instinct is to look it up on social media platforms, because we now rely entirely on them. To completely trust a brand, we need to know who owns it, where it is situated, and what its unique selling point is. Personal branding is a tool that, when applied correctly, can give your brand individuality and build a voice of authority. You may increase the reach and engagement of your business by developing a strong personal brand. If your company is already established, it will help you keep your authority, reputation, and thought leadership.

What Exactly is Personal Branding?

In the visual world at least, you can literally create your own destiny. Personal Branding is building your profile with strategy, intent, and an overarching objective to establish yourself as a voice of authority in your chosen field.

It includes any method you use to market yourself and develop a personality for your company. Personal branding enables you to gain widespread exposure and tell the story of your company’s aims, beliefs, and ambitions. Your prospects of obtaining new business, scaling up, and strategic collaborations with other leading players will increase if your brand is credible and well-known.

Like corporate branding, personal branding develops community, dedication, and trust around your brand.

The Different Types of Personal Branding

A New York Times report established six primary categories of personal brands. These include:

Altruists: These people are revered for their compassion and selfless service to others. This group includes Bill Gates, Dolly Parton, and Angelina Jolie.

Careerists: These companies prioritize success over everything else. This company is renowned for knowledge sharing and being thought experts in their fields. This group has influential people like Jeff Bezos, Simon Sinek, and multi-millionaire Elon Musk.

Hipsters: These subcultures frequently blend compassion with careerism, but they emphasize knowledge sharing more than taking action. For everything cutting-edge and contemporary, go to this brand.

Boomerangs: Boomerang brands share content to stir up controversy. They might not agree with the information they are presenting, but they like stirring up controversy. It might include news reporters or your favorite meme accounts.

Community Builders: This kind is happy with creating strong communities and collaborating with people. They conceptualize new ideas and enjoy the praise they get from others. For example, bring to mind the Instagram celebrities and influencers you follow. Think about Salama Mohamed and Khalid Al Amri. They successfully built a community of engaged followers, built themselves up as a brand and recently Salama rolled out her new skincare line which is now being sold by Sephora.

Selectives: These companies communicate extensively with certain target markets. With their creativity in place, they choose the information for their audience carefully and get them on board.

 Strategies for Using Social Media to Strengthen Your Brand

In the era of social media and digital marketing, the significance of personal branding has grown. You can miss out on clients and new leads if your social media presence is weak. Your personal brand sets you apart from the other businesses vying for success in your niche.

It takes time to establish yourself as the industry’s go-to authority. Although it will require a lot of time and effort to succeed, it also has one of the best marketing ROIs. Being like everyone else will cause you to blend and fade away rather than stand out, so be unique and develop your own style as you build your brand. In addition, whatever you post online portrays who you are, so it’s important to be accurate and professional in addition to being creative while promoting yourself to stand out from the competition.

5 essentials of personal branding

Making sure you can be found online is just as important as understanding and capturing what makes you unique. Let’s have a look at the 5 essentials of personal branding:

Define Objective

First things first, like any other task, your personal branding should also have an overarching objective. This will help you track progress, define your strategy and streamline the whole process without getting overwhelmed. Social media following, website traffic, meeting bookings, strategic partnerships can all be the objectives for your personal branding endeavour.

Positioning Statement

Once your have your objectives defined, the next step is to come up with your positioning statement.

A good positioning statement is an important step toward personal branding and will naturally convey to your audience what your brand is about and who you are. It is critical to express yourself to your target audience and tell them what sets you apart from the competition.

Proper LinkedIn Profile

Your LinkedIn profile needs to be fully completed and include a proper profile picture. Make sure it presents the appropriate impression because your profile photo is the first thing people see when searching for you. Do not underestimate the power of a good profile picture. A professional quality headshot can go a long way in image building!

In order to pique someone’s interest in your brand, your profile should have all the information that steers the readers to your objective.

Keyword-Optimized Page

Any personal branding endeavor must include some basic keyword research. Conducting keyword research and identifying your target audience before posting anything is vital. Include the keywords on your profile in About section, bio etc to help people find you whent they are looking for specific roles.

On linkeding you can even optimize your profile URL to include your keywords which is a great tactic. Using relevant hashtags as well will help you platforms like Twitter.

Your Brand’s Unique Point of View

Personal branding is defined by what you say and how you express it. Having a distinctive point of view is the key. Building a voice that is genuine to you and expresses your distinct viewpoints is essential for your brand. Do not be afraid to take the limelight and put yourself out there. Hone your public speaking skills, research and fact check your points and always be at the top of your game!

A Content Calendar

It’s time to start posting on social media once your profile is completed and your point of view is defined. There are several ways to engage on social media platforms, such as writing articles, posts, videos, podcasts etc. Prepare and maintain a content calendar to help you stay on track and not scram at the last moment to put a post up. You can plan out the month and make sure all your interactions are in alignment with your goal and positioning statement. Make sure each post distinguishes your viewpoint from others while contributing to the wider discussion.

You are now ready to embark on your personal branding journey. Be consistent, be brave and most importantly be yourself! Cheers to branding! Reach out to us if you would like to discuss a complete branding strategy.