Pixl helped create the marketing playbook, established brand guidelines and built an interactive digital platform for this new player in the short term rentals market.
Pre-booked room nights
A-Living’s ambition is to be a significant player in Dubai’s short term rental marketplace. One would imagine that a cluttered market-place would pose challenges – from listing the right calibre of properties, to navigating multiple business partners and being top of the heap on aggregator platforms such as AirBnb and Tripadvisor. Pixl not only made this seamless, but they also managed the ecosystem digitally – delivering critical milestones across our business plan.
The Pixl Solution
A-Living is a business with tremendous potential and Pixl drew inspiration from their brief. The objective was clear – digital enablement of the brand ecosystem. This meant building the fundamentals – the corporate identity, brand guidelines and website, to ultimately activate the B2B functionality to deliver a digital platform which has a friendly user interface for customers and owners of the short-term rental residences.
We connected A-Living to lead aggregators such as TripAdvisor and AirBnB and ensured that their listings were optimised for these platforms. A performance campaign was also created to build a pipeline of listings which are aligned with the lifestyle that A-Living wants to offer its users. Finally, we also helped build an intuitive revenue, bookings and payment interface which is both efficient and effective.