The Story

Citibank UAE is a subsidiary of Citigroup, a multinational financial services corporation headquartered in New York City. Citi is a major provider of Consumer credit services, including personal loans.In order to engage its retail customers, we recommended Email as a channel to be optimized for the UAE region.
Citibank UAE had been looking for partners to sell their Citigold product, where a customer needs a minimum balance of $200,000 to open an account.
Since the target audience was very niche, they didn’t have the right target audience at their disposal.
Their earlier attempts at email marketing had failed owing to high spam complaints.

Digital Campaign

Next Campaign

The Marigold Story

Rethinking Customer Journey and Website flows for a D2C Brand