Daniel Hechter is the first fashion label to bring affordable luxury to the high street by introducing elegant designs to the world consistently. They have maintained their position in the market for the last 50 years. Their lifestyle offerings include “Timepieces” – their collection of contemporary watches for the modern, fashionable man.
- In a competitive luxury market like the UAE, Daniel Hechter wanted to stand out.
- They wanted to grow their subscriber base.
- They wanted to engage with their existing subscribers and promote brand awareness.