Launch Campaign

Daniel Hechter

The Story

Daniel Hechter is the first fashion label to bring affordable luxury to the high street by introducing elegant designs to the world consistently. They have maintained their position in the market for the last 50 years. Their lifestyle offerings include “Timepieces” – their collection of contemporary watches for the modern, fashionable man.

In a competitive luxury market like the UAE, Daniel Hechter wanted to stand out.
They wanted to grow their subscriber base.
They wanted to engage with their existing subscribers and promote brand awareness.

Landing Page

Digital Campaign

The Pixl Solution

In order to increase their brand awareness in the UAE region, we used Search, Social, and Ad networks and a combination of the right content and targeting strategy to deliver optimum results. User behaviour in the form of social media likes, shares, and hashtags were studied and different cohorts of the target audience were formulated.
The brand launch for Daniel Hechter Timepieces when they entered the UAE market was spearheaded by PIXL and the launch was promoted heavily on the paid media channels.
For the website, we enabled the UI / UX and the core design to represent the brand’s ethos: luxurious and modern, yet rooted in tradition.
Incorporating E-Commerce play elements and a robust email marketing program, we also contributed massively to sales!

Percent Sales Increase

Percent Overall Engagement

The PIXL Difference

16%
100%
16%

The launch of the luxury timepiece was a success with an overall engagement of 16%. The most satisfying part was to have played a role in both sales and brand awareness.
Sales increased by 100%(2X) after collaborating with PIXL.

Next Campaign

Branding

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