Elie Saab is a Swiss luxury brand and their timepieces collection reflects their rich history and exudes elegance. Made of the finest quality and craftsmanship, their watches are feminine but also reflect the spirit of the modern woman. Their collection is boldly sophisticated and precise in its artistry. They want to make their presence felt and consequently drive sales in the UAE market.
In a competitive luxury market for women like the UAE, Elie Saab wanted to stand out.
They wanted to grow their subscriber base.
They wanted to engage with their existing subscribers and promote brand awareness.
They wanted to identify cohorts like TOFU, MOFU & BOFU and engage with them differently.