Pixl’s first performance campaign for Emaar International was focused on Saudi-based development Jeddah Gate. The objective was to micro-target real estate investors and end-users, in order to deliver qualified leads to secure meetings and eventually sales conversions.
City Focused Saudi Campaign
The Pixl Solution
Pixl team was brought on board to strategize and execute a performance campaign on a tight timeline, and we were determined to deliver.
We deployed a focused, consultative approach – to concentrate on the Saudi customer instead of going international, as is the norm.
We wanted to create hype locally about the project to generate a more qualified prospect who would actually take the time and meet an Emaar sales consultant. This would be a real opportunity to convert. The approach helped the client team garner 33 in-person meetings and also produce tangible results through sales conversions. Not only did it result in enhanced ROI, but we also gained Emaar’s confidence for long-term partnerships and engagements.