Grand Views – G&Co
Increased sales of luxury villas and townhouses in Meydan, Dubai through a hyper-targeted approach to delivering 70% average qualifications in leads generated. Pixl’s campaign resulted in sales of 70 units and a revenue of AED400 M during the pandemic.
Revenue Generated (Mn)
Units Sold (Avg.)
Grand Views – G&Co Testimonial
The team at Pixl Group made a conscious effort to understand our brand’s differentiators, implemented incremental solutions across a width of channels to reach the right audience and brought us qualified leads consistently during the campaign. As our partners, they cared about the quality of experience offered to potential clients and advised us on key aspects that helped us succeed, while helping us differentiate our project from our competitors.
Their approach to data and their mature understanding of the tools of real estate marketing also helped us make savings on traditional marketing through effecting a better return on investment on digital platforms.
The Pixl Solution
The strategy was clear – identify the sources of the leads, amplify marketing through creating tailor-made content for different digital platforms, effectively managing a dynamic database to generate qualified leads through a hyper-targeted outreach and continuously iterate and optimize our campaign to deliver. Throughout the process, we stayed mindful of G & Co’s messaging for the project and delivered assets that were unique and consistent with its premium positioning.