Pixl helped develop a website that serves to two audiences – the customer or end-user and the B2B tenant community. It helped Nakheel achieve (pre-opening) leasing of nearly 75% and has since been used effectively for both tenant communication and customer engagement.
The Pixl Solution
Nakheel’s retail development needed an intuitive digital interface to help its leasing and destination management teams to keep its tenant audience engaged regularly through the pre-opening phase during the pandemic. Its key feature needed to be the simplicity of navigation and a perceptive interface, which made it easy for the tenants to use for their day-to-day coordination with the Nakheel team.
It also needed to seamlessly transform into a customer-facing platform upon the launch of the destination. The platform ultimately complements the destination’s roots in trading and its accessibility by creating a platform that was quick to load, supported by a content management system that ensures easy maintenance.