SLS Residences Testimonial

When Pixl came on board as a partner, we had tried to engage in digital marketing, but had yet to see results. They took the time to understand our process and recommended changes which felt organic when they were being implemented. It’s only when we look back, that we realize that our entire organisation has embraced digital in the 18 months we have worked with Pixl. They delivered a well crafted website, helped us manage leads, record our transactions and sell nearly 300 units in our first tower in Dubai. Throughout the process, we could see their effort in complementing our focus on the quality of the product we are offering in the market and we are confident that they will be our partners in the long term.

The Pixl Solution

SLS brought us an excellent opportunity to demonstrate the value of digitisation and marketing tech in real estate. We’ve assisted SLS through their digital transformation journey since May 2020, delivering a website which reflects the differentiating attributes of their tower. 

We focused on launching an always-on campaign that raised awareness of the tower’s best features, built around the needs of customers and to deliver on a lifestyle promise. Our approach with performance was to refine and hyper-target to gradually improve the ratio of qualified leads. This was complemented with timely visibility through offline mainstream marketing to deliver heightened awareness. Our efforts have helped us to consistently deliver results and support SLS in selling its inventory, to generate over AED 100 million in revenue.