The Marigold Story

The Story

The Marigold Story curates beautifully handcrafted accessories, apparel, footwear and more by grass-roots level artisans and adds a touch of contemporary fashion to them. Their website is a delectable collection of items that spark nostalgia and are meaningful – making them a shopper’s delight!
The goals they had in mind included wanting to build their email program from scratch, collecting more email IDs and increasing their subscriber base.
Additionally, they wanted to increase their returning customer rate and decrease the drop-off between add to cart and a transaction.

The PIXL Solution

PIXL suggested changes in the UI/UX design, leading to users spending more time on the website. Also, SEO and paid media ads ensured that more traffic was being driven to the site.
PIXL designed welcome pop-ups which gratified the users upon entering their contact details (email ID & phone number) and an instant email was sent with a coupon code that could be used for the next transaction. This encouraged more users to share their email ids and numbers leading to an increase in the subscriber count.
PIXL integrated automation nudges like idle win-back, item-back-in-stock and cross-sell with their Shopify backend, thus helping them to increase the rate of returning customers.
A multi-channel abandoned cart series was integrated with their Shopify backend ensuring users who had dropped off at the cart were nudged within 30 mins after dropping off.

Percent

Percent Increase in Subscribers

Percent Reduction in Cart Abandonment

The PIXL Difference

0AED

Percent Customer Return Rate

41%
900%
25%

Returning customer rate increased by 41%
Number of subscribers increased by 900% (10X)
Drop-off between add to cart and transaction reduced by 25%

Next Campaign

Launch Campaign

Elie Saab

360 degree Digital Marketing to Drive Brand Awareness and Purchases for Elie Saab watches