The Marigold Story
The Marigold Story curates beautifully handcrafted accessories, apparel, footwear and more by grass-roots level artisans and adds a touch of contemporary fashion to them. Their website is a delectable collection of items that spark nostalgia and are meaningful – making them a shopper’s delight!
The goals they had in mind included wanting to build their email program from scratch, collecting more email IDs and increasing their subscriber base.
Additionally, they wanted to increase their returning customer rate and decrease the drop-off between add to cart and a transaction.