The Marigold Story
The Marigold Story curates beautifully handcrafted accessories, apparel, footwear and more by grass-roots level artisans and adds a touch of contemporary fashion to them. Their website is a delectable collection of items that spark nostalgia and are meaningful – making them a shopper’s delight!
The goals they had in mind included wanting to build their email subscriber base and retain and re-engage with customers.
The Pixl Solution
Pixl built its email program from scratch, collecting more email IDs and increasing its subscriber base.
Our Performance team increased their returning customer rate and decreased the drop-off between add to cart and a transaction.