Propensity Modeling
Propensity Modeling: Predict your customer’s next move
Knowing how likely a visitor, leads or customers is going to act under certain circumstances is the bedrock of propensity modeling. This means propensity modelling predicts who among your prospects are likely to make a purchase, sign for a service, respond to an offer or leave. It allows you to target customers based on likely behavior, and garner your focus and efforts on the right customer to promote the right product.