Step-By-Step Guide To Easily Launch Your Hubspot Landing Page 

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Are you ready to increase your website’s traffic and lead generation? You don’t need designers or an IT team to create expert landing pages with HubSpot’s landing page builder that draws in more visitors and turns them into qualified leads.

Use landing pages to promote the launch of new products, encourage the target audience to register for events, and more. Then, watch as your CRM database grows with potential customers who are ready to convert. Page content, settings, and search engine optimization are all customizable, just drag and drop to create super-conversion-focused landing pages in minutes!

Landing Page: What Is It?

A landing page is different from a page on your website. Landing pages are created with the sole purpose of converting visitors into leads.

Landing pages are created for the ads that you run with specific information about that particular product in the ad. When visitors click on one of the CTAs to learn more or download or view one of the amazing pieces of content, they land on a landing page.

How to launch a landing page in HubSpot

Whether the business is using pre-existing templates or creating one from scratch, this overview should assist them in understanding how to do so confidently.

Use the templates HubSpot provides to get started if the business is new to creating landing pages. As your confidence increases, you can develop your templates to use again.

Step 1: Go to Marketing, then select Website and Landing Pages.

Step 2: The top right corner will change to “Create a landing page.” Click here. Select a template for the new page’s design by clicking it. You can create or modify an existing template in the design manager tool. Additionally, templates are accessible through the HubSpot Marketplace.

Step 3: Set a name for your new page that you will remember for future usages, such as “Onboarding workbook LP.”

Step 4:  Once the page has appeared in your HubSpot account, click “edit” to add content directly to the page and see how it will appear to visitors as you go.

Step 5: There are two ways to enter content: directly into the content blocks where the pencil icon appears. Or you can access the module list by navigating to the left side of the screen, where a 3D box form is displayed. From there, you can edit various page portions.

Step 6: Experiment with the layout and arrangement of your website using the module sidebar. Remember that the form is the most
important part of the landing page; place it prominently so that visitors can notice it immediately. Using the “styles” icon, you can adjust the location of the columns, your form, and other modules until you’re happy with how it looks.

Step 7: Additionally, you can select where your user will be referred to after submitting their form using this sidebar tab. This is typically a thank-you page where you express gratitude to the customer and provide the promised download. The link can be easily added to the “redirect link” section, and the thank-you page may be created the same way as the landing page.

Attach a pre-made email to your landing page, and once a user fills out the form, a personalized email with the content offer will be delivered to them. This is another opportunity to start a follow-up email campaign. With their email address in your possession, you may send them other content offers you believe they’ll find valuable and advance them along the buyer’s journey.

Step 8: After exploring the sidebar’s module section, click the graph symbol to access the “Optimize” section. To anchor your page in a campaign and increase traffic, you should do this to one of your existing themes.

Additionally, this section will highlight any crucial optimization factors you may be overlooking, such as broken links, excessively long pages, and poor URL titles. In this list, anything that requires correcting will be marked, and once it has been fixed, it will turn green.

Step 9: Save your material after you are satisfied with how it looks, and then choose “Settings”  in the top menu bar of the page. The fields are shown in the order stated below.

Name of the internal page: Use the same name you used on your dashboard since this is only visible to you. Make the headline clear so you and your staff can tell which landing pages are which.

Title of page: Use obvious terms again to describe this because it is publicly available and appears as the tab’s title when the page loads in your web browser.

Page URL: You can change it, even after it has gone live, but it will automatically show in the URL field as you write the page title.

Meta description: Include a brief campaign description; this text will appear in search results beneath the page title. Keep it inside the character limits provided by HubSpot to keep it tidy and visible.

Campaign: Connect your page to a HubSpot campaign; in this case, I choose “Onboarding.” Click the drop-down menu to start a new campaign and choose “Add new.”

Featured picture: To get featured when your page is shared on social media, pick a pertinent, precise image. Choose an image from your computer by clicking “Upload,” or choose one from your past uploads by clicking “Browse images.”

Step 10: Now select the eye, the last button on the side toolbar. This allows you to see how your page will look on other platforms, including desktop, tablet, and smartphone.

Using the drop-down option on “Choose a contact to preview,” you may search for a specific contact’s name to see how they will see the page and then view their screen from their perspective.

Copy the link and paste it into your browser to view your landing page before it is published, or choose “Open in new window” from the last “Shareable preview” section.

Step 11: Your page should now be published or scheduled. This screen will appear when you select the final “Publish or schedule” tab at the top: When scheduling for the future, you will be asked to select a day and time.

Landing Page can make or break your lead generation campaigns. Reach out to us if you would like to learn more about building high-performing landing pages.