“Don’t judge a book by its cover”, a metaphor going back to the 1800s, hasn’t stopped people from doing the opposite. Cut to the new age where your blog is the book and well, the search engine is its cover – a level playing field for all. But what spikes interest in your audience (or …
Here’s How You Cook Up the Perfect Blog Post Title [Ingredients Inside →] Read More »
There has been a widespread concern for years about artificial intelligence (AI) and its eventual takeover of the world. Who thought it would begin with the forms of literature and art? OpenAI is back in everyone’s social media feeds after months of dominating the internet with its AI image creator Dall-E 2, courtesy of ChatGPT, …
What is ChatGPT – A Tool for Greater Good or AI Takeover Warning? Read More »
What’s better for your business: creating an ad or boosting a post? Every business is unique and its objectives and target audience vary according to the overall marketing and business plan. Having a social media presence is non-negotiable today if you want to connect with your audience. However getting an organic reach at the desired …
Boosted Posts vs. Paid Ads: What’s The Difference Read More »
The “spray and pray” method of marketing is long gone. Nowadays, campaigns are designed, tracked, and targeted precisely. But when you employ so much time, effort, and resources into your content you need to understand how and if it’s giving you the desired results. In other words, how do you measure the ROI of your …
Video marketing is not just about posting on YouTube or trying out a trend on TikTok. It is now the future and if you don’t have your content strategy covering this powerful channel then you are swimming against the tide. In order to improve leads and sales, real estate brokers should without a doubt use …
Why Videos Are The Future of Real Estate Marketing Read More »
You’ve probably heard of the term SEO, but do you know what it actually means and how important it is? Now let’s explore. SEO stands for Search Engine Optimization, and it refers to the complete process of improving your website’s ranking on Google. The higher your website’s ranking, the more likely it will be seen …
Why Real Estate Companies Should NOT Take SEO Lightly Read More »
PR and Reputation Management sound like terms that are relevant to big businesses or giant corporates in the real business world. Brand perception was a one-way street with customers having little scope for feedback. But social media has turned the tables and now brand image and reputation have become crucial assets for all types of …
Have You Heard About Online Reputation Management (ORM)? Read More »
HubSpot first appeared in the digital transformation scene as a marketing automation platform. Since then, HubSpot has emerged as the most popular CRM with a host of tools that assist businesses in scaling. Ideal for streamlining your business processes, HubSpot is a tech stack that can meet your needs today, tomorrow, and forever. One of …
What Is Hubspot And Why Is It The Best CRM In The World? Read More »
Google Search always attempts to provide users with more relevant results. To accomplish this, Google is introducing the “helpful content update.” It is a component of a larger initiative to ensure users see more useful, original information created by people, for people, in search results. Key Takeaways– Create people-first content that is addressed to the …
Google’s Helpful Content Update 2022 – What You Need to Know Read More »
Email marketing is one of the highest ROI-generating channels among all other channels in digital marketing. However, one must be able to tap this channel well to be able to utilize it to the fullest. Email marketing is the third most popular distribution channel. Email users amount to 3.9 billion, this number is set to …
Email Marketing in the Middle East that actually gets you ROI Read More »
Content Marketing offers a huge opportunity for organizations to accomplish their goals. Whether it’s visibility, PR, appealing to new customers, or the bottom line of all business, making money. It can be a tremendous difference-maker. Content marketing is an extraordinary method to get individuals to discuss your business offerings, your organization, and your potential competitors. …
In this digital & technology-first era, it is absolutely essential that you upgrade your content strategy so your ideal client can discover it. Make your website visitors smitten by serving a range of content in a structured way like blogs, testimonials, videos, social media, infographics, etc. By giving a reason for the website visitors to …
Quick & Easy Fixes To Optimize Your Content Strategy Read More »