What is the ROI of Content Marketing?

The “spray and pray” method of marketing is long gone. Nowadays, campaigns are designed, tracked, and targeted precisely. But when you employ so much time, effort, and resources into your content you need to understand how and if it’s giving you the desired results. In other words, how do you measure the ROI of your …

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Why Videos Are The Future of Real Estate Marketing

Video marketing is not just about posting on YouTube or trying out a trend on TikTok. It is now the future and if you don’t have your content strategy covering this powerful channel then you are swimming against the tide. In order to improve leads and sales, real estate brokers should without a doubt use …

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Why Real Estate Companies Should NOT Take SEO Lightly

You’ve probably heard of the term SEO, but do you know what it actually means and how important it is? Now let’s explore. SEO stands for Search Engine Optimization, and it refers to the complete process of improving your website’s ranking on Google. The higher your website’s ranking, the more likely it will be seen …

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Have You Heard About Online Reputation Management (ORM)?

PR and Reputation Management sound like terms that are relevant to big businesses or giant corporates in the real business world. Brand perception was a one-way street with customers having little scope for feedback. But social media has turned the tables and now brand image and reputation have become crucial assets for all types of …

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What Is Hubspot And Why Is It The Best CRM In The World?

HubSpot first appeared in the digital transformation scene as a marketing automation platform. Since then, HubSpot has emerged as the most popular CRM with a host of tools that assist businesses in scaling. Ideal for streamlining your business processes, HubSpot is a tech stack that can meet your needs today, tomorrow, and forever. One of …

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Google’s Helpful Content Update 2022 – What You Need to Know

Google Search always attempts to provide users with more relevant results. To accomplish this, Google is introducing the “helpful content update.” It is a component of a larger initiative to ensure users see more useful, original information created by people, for people, in search results.  Key Takeaways– Create people-first content that is addressed to the …

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Email Marketing in the Middle East that actually gets you ROI

Email marketing is one of the highest ROI-generating channels among all other channels in digital marketing. However, one must be able to tap this channel well to be able to utilize it to the fullest. Email marketing is the third most popular distribution channel. Email users amount to 3.9 billion, this number is set to …

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5 Tips for A Winning Content Marketing Strategy

Content Marketing offers a huge opportunity for organizations to accomplish their goals. Whether it’s visibility, PR, appealing to new customers, or the bottom line of all business, making money. It can be a tremendous difference-maker. Content marketing is an extraordinary method to get individuals to discuss your business offerings, your organization, and your potential competitors. …

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Quick & Easy Fixes To Optimize Your Content Strategy

In this digital & technology-first era, it is absolutely essential that you upgrade your content strategy so your ideal client can discover it. Make your website visitors smitten by serving a range of content in a structured way like blogs, testimonials, videos, social media, infographics, etc. By giving a reason for the website visitors to …

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