How Geofencing Advertising helps Real Estate Industry across Borders

Digital Marketing, Performance Marketing, Real Estate Marketing / By / February 15, 2023 / ,

Are you a real estate agent or broker struggling to find the right audience for your properties? Do you find traditional marketing methods too broad or too expensive? Geofencing is a powerful tool that can help real estate companies target their marketing efforts to specific neighborhoods or communities, increasing the likelihood of generating leads and …

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Instagram Reels vs TikTok Videos: What’s Better to Get Your Business Scrolling?

Social Media Management / By / February 7, 2023 / ,

It might be challenging to stay up-to-date with the new features that social media apps are releasing more frequently than ever. The world of social media has incorporated TikTok and Instagram Reels, which provide a fun and interesting method to communicate with others. While Instagram Reels and TikTok both offer short-form video content, there are …

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What is a Pillar Page and How can it Skyrocket Your Digital Footprint?

Digital Marketing / By / February 1, 2023 /

The digital marketing maestros, SEO titans, and content experts used to swear on getting their pages ranked for a particular keyword. Well, that ship has sailed, and so has the “let’s work on one long-tail keyword and get the job done” approach. Search engines like Google want to make peoples’ lives easier by giving them …

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What is ChatGPT – A Tool for Greater Good or AI Takeover Warning?

Content Marketing, Digital Marketing / By / January 26, 2023 / , ,

There has been a widespread concern for years about artificial intelligence (AI) and its eventual takeover of the world. Who thought it would begin with the forms of literature and art? OpenAI is back in everyone’s social media feeds after months of dominating the internet with its AI image creator Dall-E 2, courtesy of ChatGPT, …

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7 Advertising tips you need to know in 2023

Digital Marketing / By / January 19, 2023 / ,

Advertising is a form of promotion that aims to persuade a target market to purchase a good or service. It has been divided into two categories since the internet became the norm: traditional advertising and digital advertising. Examples of traditional advertising include print, television, and radio ads, while digital advertising includes online activities such as …

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What is Conversion Rate Optimization (CRO) and Why Is It Important?

Digital Marketing / By / January 11, 2023 /

Increasing the percentage of users that do a desired action on a website or mobile app is known as conversion rate optimization (CRO). The desired actions may be making a purchase, selecting “add to cart,” signing up for a service, completing a form, or clicking a link. Today, the majority of marketing teams are concentrated …

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The Year That Was: 2022 Digital Marketing Recap

Digital Marketing / By / December 29, 2022 / ,

Here at PIXL, we live and breathe digital marketing and make it our mission to be one step ahead of all the latest trends. Within the below roundup, we will look back at the digital marketing highlights of the past 12 months and make our expert predictions for 2023. From what to expect from Google …

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How to Create a Customer Journey Map for A Winning Marketing Strategy!

Digital Marketing / By / December 21, 2022 /

A common pattern that we have observed, especially among most small and medium-sized businesses is that not much time is invested in studying customer behavior and trends. Once the target audience is identified, it is often taken for granted that they will follow a specific path and go through all the expected touchpoints. However, this …

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Social Media Algorithm: Facts & Myths

Social Media Management / By / December 21, 2022 / , ,

“My posts are not getting any reach because of the algorithm” Do you hear people say this often? There are many myths running around in the social media eco-system and we’re here to debunk them all plus list some factual information. So all our curious cats, aspiring digital marketers, and content creators, you might want …

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Latest Update: Social Media Image & Content Sizes

Social Media Management / By / December 14, 2022 / ,

There is no one-size-fits-all approach to preparing your social media content. It takes a lot of effort to create content because it includes words and the use of appropriate hashtags and creative images. Given that different social media networks have different criteria for each of their content formats, it is challenging to maintain complete track …

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Boosted Posts vs. Paid Ads: What’s The Difference

Digital Marketing / By / December 14, 2022 / , ,

What’s better for your business: creating an ad or boosting a post?  Every business is unique and its objectives and target audience vary according to the overall marketing and business plan. Having a social media presence is non-negotiable today if you want to connect with your audience. However getting an organic reach at the desired …

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Part 2: Top Advertising Alternatives to Facebook in 2023

Digital Marketing, Performance Marketing / By / November 28, 2022 / ,

Yes, Facebook has almost become synonymous with social media advertising. The features on its Ad platform, especially targeting and tracking, are highly advanced. This, combined with the fact that Meta platforms have the highest percentage of social media users globally, gives Facebook a competitive advantage. However, the tables are turning. The goal is not to …

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Everything you need to know about online forums

Digital Marketing / By / November 28, 2022 / ,

Why do we use Social Media? That’s an easy question right? For common people, it is to network, share and consume content and for businesses it is to get more reach and sales. We know all about social media platforms which we use on a daily basis. But there are platforms where thriving discussions happen, …

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Top Advertising Alternatives to Facebook & Google in 2023

Digital Marketing, Performance Marketing / By / November 1, 2022 / ,

It is reported that advertisers still spend more than 50% of their budget on Google and Facebook. There is no denying that the right combination of Search Ads and Facebook Ads can be a killer combination churning as many leads as you can handle. Small Businesses especially rely on them for everything, including networking and …

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What Is Hubspot And Why Is It The Best CRM In The World?

Hubspot / By / October 5, 2022 / , , , ,

HubSpot first appeared in the digital transformation scene as a marketing automation platform. Since then, HubSpot has emerged as the most popular CRM with a host of tools that assist businesses in scaling. Ideal for streamlining your business processes, HubSpot is a tech stack that can meet your needs today, tomorrow, and forever. One of …

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How to Get Started With Email Marketing – A Comprehensive Checklist

Email Marketing / By / October 3, 2022 / ,

It is widely believed that social media is taking over the marketing game, but this isn’t entirely correct. According to the numbers by CampaignMonitor Emails give a click-through rate of roughly 2.5% while it is a measly 0.07% for Facebook. Surprised? You absolutely should not be. People are more inclined to accept promotional content from …

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5 Ways To Cultivate a Strong Client-Agency Relationship

Digital Marketing / By / August 8, 2022 / ,

Did you know 90% of digital agencies say they truly understand their client’s business, but only 65% of clients agree? With this kind of disparity, how can a client-agency relationship truly work? At Pixl, we are privileged to have built scores of healthy client relationships,  nurtured and developed over the past few years, and that …

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Digital advertising: 6 Reasons To Ramp It Up Now

Digital Marketing, Performance Marketing, Search Ads / By / August 5, 2022 / , , ,

The incredible advancement of the World Wide Web over the last twenty years has completely changed the advertising landscape. Digital advertising offers plenty of advantages over more traditional advertising media, allowing business owners to deliver relevant, personalized & timely messages to their customers at a fraction of the cost. Digital advertising is mainly done to …

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Reasons Why You Should Prioritize Search Advertising

Performance Marketing, Search Ads / By / July 13, 2022 / , , ,

 As a strategy for intensifying web traffic and increasing lead flow, search advertising is one of the many advertising strategies organizations use for their business. A survey has found that about 3.5 billion google searches happen every day. Most organizations comprehend the significance of appearing as results for search inquiries. There are various approaches to …

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Effective Digital Marketing Strategies For Real Estate

Digital Marketing, Real Estate Marketing / By / June 24, 2022 / ,

Real Estate is one of the biggest industries that have seen the day. It is an ever-changing and evolving sector that seeks change and re-positioning for players to not only stay in the game but also hold the fort down, and dominate. Digital Marketing is a massive part of Real Estate. Big or small, every …

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10 Reasons Why Your Business Needs SEO 

SEO Services / By / November 23, 2022 / , ,

While creating the marketing strategy for your business, it is absolutely imperative to use the right channels to get your business the attention it deserves. Businesses need to capitalize on advanced methods to garner more exposure and attract more customers to their business. Getting optimized could mean being in the top searches on Google when …

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Benefits of adopting Cloud Telephony for your business

Launch Campaign, Shopify, Wordpress / By / November 21, 2022 /

Benefits of adopting Cloud Telephony for your business In businesses, one is constantly dealing with big data. This may be in the form of leads, customers, vendors, etc. One deals with them via various channels. You might communicate with your stakeholders via Email, in-person, via WhatsApp, text messaging, telegram, on calls, etc. With several inbound …

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