What is Conversion Rate Optimization (CRO) and Why Is It Important?

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Increasing the percentage of users that do a desired action on a website or mobile app is known as conversion rate optimization (CRO). The desired actions may be making a purchase, selecting “add to cart,” signing up for a service, completing a form, or clicking a link.

Today, the majority of marketing teams are concentrated on directing traffic to websites in the hopes that this traffic will ultimately transform into qualified leads. Conversion rate optimization (CRO) can help businesses achieve long-term, sustainable growth by maximizing their current traffic and leads instead of depending on just scaling up the volume of traffic. 

If your website has a high conversion rate, it’s well-designed, well-formatted, and appealing to your target market. Numerous aspects of website performance or design could contribute to a low conversion rate.

Let’s have a deeper look into Conversion Rate Optimization

Calculating Conversion Rates

Calculating a website’s conversion rate is a straightforward process. It can be determined by dividing the total number of conversions by the total number of visitors and then multiplying the result by 100 to get the percentage. For example, if a website receives 100 visitors and 10 of them make a purchase, the website’s conversion rate is 10%.

Four areas where you can implement CRO

Homepage of your Website

The homepage offers you the chance to capture visitors’ attention, keep them on your website, and direct them to further pages. This can be done by highlighting links to product information, providing a free signup button, or even integrating a chatbot that asks visitors questions at any time while they are exploring the site.

Pricing Details

Pricing details are another crucial aspect of a website. Visitors may decide whether to stay or leave based on the pricing page. By changing the pricing intervals, businesses can use CRO to help convert visitors into customers. For example, a pricing page can show different pricing options like a monthly or an annual subscription or can show different price ranges of the same product, making it more convenient for the visitor to make a decision. Additionally, including a contact form on the pricing page can help visitors to get more details about the product and answer any questions they may have.


A blog can also play an important role in CRO. By writing insightful and beneficial articles about the industry, a blog can attract more visitors to the website. A business can also use CRO strategies on its blog by adding calls-to-action (CTA) to articles and asking readers to provide their email addresses in return for an ebook or report, making it more convenient for the visitor to opt-in for the business newsletter.

Landing Page

Landing pages are specifically designed to encourage visitors to take action. These pages can include price information, videos, or anything else that a business wants to use to encourage visitors to take a specific action, like sign-up on the website. Landing pages should be tailored to the purpose for which they were designed and should include a clear and compelling headline, and a prominent call-to-action button.

CRO is vital for any online business. This is so that you can get more out of your current website traffic while making sure you’re focusing on qualified leads. No matter how big or established your business is, you want to convert your website visitors into qualified leads.

Test, Test & Test Some More!

Testing different strategies is an important aspect of CRO. It allows businesses to find out which tactics work best for their target audience. Regularly reviewing the strategies, monitoring the effectiveness of the campaigns, and adjusting the approach as needed are crucial for achieving long-term success.

Test Your CTA

Testing different CTAs can determine which text, color, location, and design elements perform best. It can help businesses to find the most effective way to encourage visitors to take action. A/B testing can be used to compare different versions of a CTA and determine which one results in the highest conversion rate. By analyzing the results, businesses can optimize their CTAs to increase conversions and achieve their desired outcomes.

Test your landing page

Testing different versions of landing pages is another important strategy for CRO. It helps businesses to identify which design elements, layout, and content drive the most conversions. A/B testing can be used to create multiple versions of a landing page and determine which one results in the highest conversion rate. By analyzing the results, businesses can optimize their landing pages to increase conversions and achieve their desired outcomes.

Test Your Website’s UX 

Another effective way to implement CRO is to employ User Experience (UX) testing, which measures the ease of use and satisfaction of a website’s visitors with its design, layout, and content.

Reach out to us to know how CRO can help your business!