Why Videos Are The Future of Real Estate Marketing

Reading Time: 7 minutes

Video marketing is not just about posting on YouTube or trying out a trend on TikTok. It is now the future and if you don’t have your content strategy covering this powerful channel then you are swimming against the tide. In order to improve leads and sales, real estate brokers should without a doubt use videos in their marketing campaigns.

According to CISCO, 82% of global internet traffic come from either video streaming or video downloads in 2022. Research also shows that listings with high-quality video walk-throughs get more conversions overall.

Adding video tours, social media videos, client testimonial videos and other video formats into your overall marketing strategy is a sure-shot way to increase your engagement and sales. There are many advantages of video marketing, let’s have a look at some of them.

The Power of Storytelling

There is really no better way to tell a story than videos! A well-executed video tour will keep your audience engaged while slipping in information that will pique the interest of your target audience and nudge them ahead in their buyers’ journey. An effective story has the power to influence potential clients, keep them interested, and convert them into customers.

The Off-Plan Lifesaver

People do not buy just brick-and-mortar houses. They buy the experience, the lifestyle, the amenities, and much more. Through video, you can show this experience by using imagery that reflects the vibe of the property. Especially for off-plan properties, you do not have to stick with multiple pictures of renders anymore. Get your audience to feel the emotion through symbolic stock footage and imageries that show what it would be like to live on the property. Create a video that grabs prospects’ attention and get them to reach out to you.

360 Degrees Virtual Tours

If you are not yet using this now popular tool, it is highly recommended! 360 degrees tours of the property give an immersive experience to the viewers. They can explore the property at their own pace, closely look at the details and finishes and understand the space and layout better.

Regardless of who you are or what you do, everyone in today’s world is always short on time. Realtors can spare themselves the work of repeatedly showing a house to indifferent purchasers by using 360 degrees tour of the property.

More Informative, Shareable & Engaging

It is so easy to show off all the littlest details of a property through videos, unlike images where you will have to put in more resources, space, and time to show the little elements which make a property unique. Never underestimate the power of details. They capture the attention of audience who are actually interested in a property.

Additionally, you can create a variety of different video content. Listing videos that highlight the complete property and all of its characteristics, neighborhood community videos that demonstrate what it’s like to live in a particular location, client testimonial videos, or expert advice on purchasing and selling properties are only a few examples of what you can do with videos.

Would you like to give a fresh burst of energy to your brand and amp up your content strategy? Reach out to us!