Why Your Business Needs Custom Web Development

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If your business is not on the internet, then your business will be out of business
-Bill Gates

In the present world, the first tendency when you hear about a business is to look it up online. Your website is nothing less than your physical office, in fact, it plays a more pivotal role. The experience your customers have on your website can impact their buying decision, influence the impression about your business, and the trust you garner from the audience. How can you and your business make the most of it and unlock its full potential in this digital era?

Creating a website has become as easy as purchasing a shirt from a department store chain. There are various platforms from which you can purchase readymade templates and take them live in minutes. However, like anything readymade, your website will not be unique, and it will come with design and customization limitations.

What Makes a Website Engaging, Conversion-focused, and Unique?

An unclear navigation menu can instantly turn many new visitors away. Typically, you’d want to create a path that leads to conversion, but in most cases generating a pipeline of potential leads in different stages of the funnel is very valuable to the website owners. Statistically, the internet is now seeing more mobile traffic than desktop. Our clients are even witnessing as high as 70-85% of all of their website traffic now coming from users on mobile devices. So, it is absolutely essential to have your website be mobile-friendly, making sure the design is responsive and that the text and images are properly sized and aligned, with appropriate padding and spacing around your content.

Source: GoodFirms 2021

According to Hubspot, 38.5% of surveyors cited outdated design as the reason for leaving a website. As you look into redesigning or launching a new website, you may ponder the importance of website design. How does it impact your audience and your business? Further, budgeting is a large component of increasing your company’s profit margin, so it’s natural to want to find opportunities to lower costs when it comes to the digital marketing strategy. However, if you find yourself looking to cut costs when it comes to your website, you should rethink your strategy and invest in a custom website instead.

Custom Web Development is the answer!

Your website is an investment and not an up-front cost. A good website can increase online conversions and generate more leads for the business. However, with more internet users and most businesses creating an online presence, there’s a lot of competition and a need to stand out, and for this reason, it is important to invest in a custom website for your business.

100% Unique Website

Every business is unique and every business’s needs are also unique. Trying to mold a template to fit your brand is possible but comes with a wide range of design, usability, and scalability limitations. Our team at Pixl has extensive experience in building websites for both global companies and startups. We use a customer-focused approach to map out your business needs and ensure it gets heard in today’s noisy marketplace. Be it developing an app or building your online identity or ensuring your website appeals to your intended target audience, we have the knowledge, expertise, and experience and we know what it takes to make things happen.

Built for Growth

Templates may be quick fixes to get it going but as your business grows, they may not have the bandwidth to support the exponential traffic, increasing pages and functionalities, and SEO. Growth Driven Design model in custom web development allows you to expand your website along with your business, stay up to date with the latest trends and connect with your growing audience.

In fact, our team at Pixl takes pride in creating top-notch bespoke user-friendly websites to let our clients stay ahead of the curve.  Below are the range of services we provide to ensure your business succeeds amidst stiff competition.

– Web Designing
– Web Development
– Graphic Design
– Mobile App Development
– Responsive Web Design & Development
– Interface Design UX/UI

Your business is unique and has its own brand identity, and goals. It is paramount that you have a unique custom web design that accurately reflects the philosophy of your business and its core USP (Unique Selling Proposition). Showcasing these well ensures that your clients will be more likely to invest in your products or services. We’ve driven many successful customer stories with our unique approach to website design. Discover how we can help your business grow.

Register with us and we will get in touch with you to understand your business needs better.