HOW WE GENERATED AWARENESS BY USING OVER A DECADE OF EXPERIENCE TO POSITION CITI DEVELOPERS AS WORLD-CLASS DEVELOPER IN THE UAE

Position and differentiate a new developer coming to Dubai and generate awareness. Citi Developers want to create a completely new brand story to mark its entry into the UAE real estate.

Use their international experience of over a decade to establish authority and build trust. Pixl crafted a brand rooted in trust and experience for Citi Developers culminating in a grand launch event.

200,000+ SM Reach | 1000+ Event Attendees | 100+ Leads Generated

UNVEILING A LEGACY OF TRUST IN THE UAE

Insights - PIXL Global - Real Estate Marketing - Dubai

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PIXL Group DMCC

EXPLORE OUR OFF-PLAN REAL ESTATE PROJECTS HERE, AND DISCOVER A WORLD WHERE VISIONARY CREATIVES MEETS STRATEGIC DEVELOPMENT.

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Design, branding, performance, media, experience centers, renders, AI assistance, and more.

Discover PIXL's success stories and case studies. See how our real estate marketing strategies drive results and learn how we can boost your business.

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How a boutique launch campaign brought a coastal luxury project to life in Ras Al Khaimah’s most coveted location.<br><br>Set against the stunning backdrop of Al Marjan Island, Ola Residences was envisioned as a premium beachfront community blending modern architecture with tranquil living. With Lacasa Living expanding into the Ras Al Khaimah market, the goal was clear: launch with impact, create buzz, and convert awareness into qualified leads.

Lacasa Living approached us with a focused objective:
   -> Introduce Ola Residences as a signature coastal development
   -> Establish the project’s identity as design-led and lifestyle-focused
   -> Generate pre-launch momentum and high-quality investor interest
   -> Activate a targeted, multi-platform campaign to drive awareness and inquiries

We built a boutique launch campaign that captured the essence of refined coastal living—elegant, serene, and aspirational.
Brand Identity & Positioning
   -> Crafted a tailored visual identity for Ola Residences inspired by its oceanfront setting and architectural minimalism
   -> Developed a design system to be used across all campaign and sales materials
Campaign Collaterals & Content
   -> Produced all launch assets, including investor decks, print-ready brochures, and digital collateral
   -> Created PR content and editorial features to elevate the project’s story
   -> Aligned the content narrative with Lacasa Living’s brand voice to maintain consistency
Launch Event & Media Activation
   -> Executed a premium showcase event targeting high-net-worth investors, brokers, and media
   -> Secured targeted PR placements in key regional publications to expand reach
   -> Deployed a direct engagement strategy through curated outreach and invite-only previews


Ola Residences’ launch successfully positioned it as one of Ras Al Khaimah’s most desirable beachfront projects:<br>    ->  Featured in top-tier media outlets

DESTINATION. DESIGN. DELIGHT.

Find out how you can achieve similar success!

Ola Residences - PIXL Global - Real Estate Marketing - Dubai

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Ola Residences

WEAVING OMANI CHARM: HOW WE SHAPED THE BRAND OF RAYA AT JEBEL SIFAH

Muriya is the developer for RAYA Jebel Sifah project. The scope of work included Pre launch and Post Launch Brand Identity, Marketing Collaterals, Project Video, Collaterals for the Launch Event, Sales Presentation for End users and Brokers in both the languages - English and Arabic


PIXL has successfully delivered Name for the Project, Logo, RAYA Brand Identity, Mini Brochure, Main Brochure, Marketing Floor Plans, Factsheet, Marketing Collaterals, Event LED Screen designs, Teaser Videos, RAYA Master Video, Scripts for Telecaller and Radio script, Microsite Pre- launch and Post Launch, Whatsapp Creative and Email Creative, in both languages - English and Arabic and Sales Presentation in English


The project RAYA is getting sold at a good pace

CELEBRATE SERENITY

Raya Jebel Sifah - PIXL Global - Real Estate Marketing - Dubai

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Raya Jebel Sifah

Muriya is the developer for Solaris Jebel Sifah project. The scope of work Brand Identity,  Project Video,  Brochure, Factsheet, Mini Brochure, all in both the languages - English and Arabic


PIXL has successfully delivered Name for the Project, Logo, Solaris Brand Identity, Mini Brochure, Main Brochure, Factsheet, Solaris Master Video, in both languages - English and Arabic


The project Solaris  is getting sold at a good pace

LIVE WITH DELIGHT

Solaris - PIXL Global - Real Estate Marketing - Dubai

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Solaris

HOW CREATIVE, PR, AND A KILLER LAUNCH EVENT LED TO A 100% SELL-OUT 

London Gate is an established developer in the market; however, the brand was not widely recognized. Before launching multiple new projects, they wanted to create a splash and become well-known in the market… while using the brand launch to propel Maya.


PIXL did a mega event combining the launch of London Gate as the developer and launched two new projects at the same event to sustain the momentum and keep brokers excited, resulting in a headline-grabbing activation.


The entire Maya project sold out at the launch event

LIVE CONNECTED

Maya V - PIXL Global - Real Estate Marketing - Dubai

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Maya V

HOW WE WORKED WITH GLOBAL PARTNERS LIKE CHRISTIE'S INTERNATIONAL REAL ESTATE DUBAI AND YOO TO CRAFT STUNNING IDENTITY AND COLLATERALS FOR MASA RESIDENCES IN AL MARJAN ISLAND

200,000+ SM Reach | 1000+ Event Attendees 100+ Leads Generated

THE ALLURE OF AZURE

Masa Residence - PIXL Global - Real Estate Marketing - Dubai

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Masa Residence

BRINGING THE ITALIAN SWEET LIFE TO DUBAI. EXPLORE HOW STRATEGICALLY CRAFTED POSITIONING MADE NADINE STAND OUT IN A PACKED COMMUNITY LIKE AL FURJAN. 

London Gate is an established developer in the market; however, the brand is not widely recognized. Before launching multiple new projects, they had to create a splash and become well-known in the market.


Pixl did a mega event combining the launch of London Gate as the developer and launched two new projects (Nadine & Maya) at the same event to sustain the momentum and keep brokers excited, resulting in a headline-grabbing activation.

600 New SM Followers | 1,100 Event Attendees | 100+ Leads Generated

LIVING LA DOLCE VITA

Nadine Al Furjan - PIXL Global - Real Estate Marketing - Dubai

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Nadine Al Furjan

LAUNCHING A UNIQUE PROJECT THAT MERGES LUXURY, NATURE AND COMMUNITY. FROM A STAR-STUDDED LAUNCH EVENT TO LEAD GENERATION CAMPAIGN, EXPLORE HOW WE BROUGHT WADI VILLAS TO LIFE.

Arista Properties, a fresh name etching its mark on the Dubai real estate landscape, has arrived with a commitment to elevate the industry standard. Their philosophy? To weave bespoke design and refined elegance into every project, creating homes that transcend mere space.

Wadi Villas, their inaugural development, finds its place within the prestigious District 11 of Meydan. Here, every detail, from the architectural flourishes to the curated amenities, is meticulously crafted to foster a life imbued with rejuvenation. Each villa, a masterpiece in its own right, bears the hallmarks of renowned architects HBA, complemented by the distinctive landscaping expertise of Coopers Hill.


PIXL played a pivotal role in propelling Wadi Villas into the spotlight through multiple offline events, generating enthusiasm and interest among both potential residents and industry brokers. Now entrusted with the comprehensive management of Arista Properties' marketing operations, PIXL oversees everything from crafting creative direction to orchestrating social media management, performance marketing, public relations, and even outdoor advertising.


1,000+ Event Attendees | 15+ Leads Generated in Launch Phase

DISCOVER A NEW FRONTIER OF LUXURY

See how we brought 1000+ live attendees to the launch event of Wadi Villas by Arista Properties & generated 15+ leads in the launch phase.

Wadi Villas by Arista Properties Event Launch

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Wadi Villas

A COMPLETE GO-TO-MARKET STRATEGY FOR THE  FIRST JW MARRIOTT RESIDENCES IN THE UAE.

JW Marriott Residences and Resort developed by WOW Resorts in Al Marjan Island is a landmark project. It is the first JW Marriott Residences in the UAE. WOW Resorts is a brand new developer marking its entry in Dubai with this project. We simply had to think big. From sun to the sand and the sea, our challenge was to make it the place to be at Al Marjan Island.

To position JW Marriott Residences and Resort as the top destination at Al Marjan Island and introduce WOW Resorts as a new developer in Dubai, a comprehensive marketing strategy was executed. This included a grand launch event, captivating project video showcasing the luxurious lifestyle, interviews with the designers behind the project, CGI visuals, and an email campaign targeting Marriott Bonvoy members. 


75,000+ SM Reach | 1,500 Event Attendees | 25+ EOIs Generated

ELEVATING THE EXTRAORDINARY

JW MARRIOTT RESIDENCES AL MARJAN ISLAND - PIXL Global - Real Estate Marketing - Dubai

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JW MARRIOTT RESIDENCES AL MARJAN ISLAND

HOW WE LEVERAGED A UNIQUE PHILOSOPHY IN PROPERTY DEVELOPMENT TO CREATE INTEGRATED CAMPAIGNS THAT GENERATED REACH AND LEADS FOR EYWA. 

The primary challenge with Eywa by R.Evolution was effectively communicating its exclusivity. With only 40 residences with unique philosophy and offering an array of extraordinary amenities exclusive to Eywa, conveying this sense of rarity and uniqueness was the hook. Adding to this challenge was the fact that R.Evolution, while renowned as a European developer, was new to the Dubai market.


Using captivating visuals and storytelling techniques to capture the essence of Eywa's philosophy and differentiate it from competitors. Additionally, leveraging the reputation of R.Evolution as a renowned European developer added credibility and trustworthiness to the Eywa brand, helping to establish it as a desirable and exclusive residential offering in the Dubai market.


WELCOME TO WILD LUXURY 

How we leveraged a unique philosophy in property development to create integrated campaigns & generated Leads & 3,00,000 SM Reach for Eywa by R.Evolution

3,00,000 SM Reach Generated in a Month for Eywa

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Eywa

FROM NAMING THE PROJECT TO GENERATING SALES-QUALIFIED LEADS, EXPLORE THE JOURNEY OF AVELINE RESIDENCES.

Establishing brand recognition for Citi Developers and differentiating the project amidst competition in the popular Jumeirah Village Circle. Our task at hand - make Aveline Residences stand out to be the place to live in JVC.


Pixl designed campaigns and activations surrounding three key focus points, central location, amazing amenities and payment plan, and encapsulated it into one positioning statement - Live Connected. This was highlighted across different touchpoints in target’s journey. 


THE FIRST RESIDENTIAL PROJECT BY CITI DEVELOPERS IN DUBAI

Aveline Residences - PIXL Global - Real Estate Marketing - Dubai

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Aveline Residences

LAUNCHING AND GENERATING CLOSINGS FOR A RECORD-BREAKING RESIDENTIAL TOWER IN DUBAI MARINA THROUGH AN INTEGRATED CAMPAIGN APPROACH.

Aeternitas is the fusion of two titans: Franck Muller, with its 30 years of Swiss luxury heritage, and London Gate's extraordinary living. Keeping both brand identities intact while leveraging their heritage for our advantage, ensuring the saleability, livability, and uniqueness of the project, was a challenge.

Pixl crafted a narrative that was both pure and powerful, conveying not only the class and rarity of Franck Muller, but also the beauty of the location, stellar amenities and services, and the flexible payment plan that makes it an excellent investment and easy to own. This project was a labour of love for the team, with strategists, designers, project managers and production teams bringing a  course-changing development  to life across several touchpoints.

1200+ Event Attendees | 100+ Leads Generated | 40% Units Sold in 1st Month

THE WORLD’S TALLEST BRANDED RESIDENTIAL CLOCK TOWER

FRANCK MULLER AETERNITAS - PIXL Global - Real Estate Marketing - Dubai

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FRANCK MULLER AETERNITAS

BRINGING THE PORTUGUESE DESIGN HERITAGE TO DUBAI: HOW WE CREATED A SPLASH ACROSS THE REGION FOR THE BRAND-NEW LUXURY DEVELOPERS IN TOWN.

Position Swank as a leading premier developer with a clear vision and dedication, providing an exclusive category of "luxury tailored" projects. With a profound comprehension of customer needs and redefining the concept of living. Create awareness about Swank Real Estate Developer as the new benchmark for ultra-luxury real estate in Dubai. Position Swank Real Estate Developer as a leader in ultra-luxury living within the Dubai real estate market.


Established Swank Real Estate Developer as a leader in ultra-luxury living within the Dubai real estate market that hailed from Portugal. We created the brand positioning, corporate ID, master brand video, and online assets.

ARTISANS OF EXCEPTIONAL

See how we created a splash across the region for the brand-new luxury developers in town Swank Development & generated 263+ SM global accounts reach.

Swank Development Reached 263+ SM Global Accounts

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Swank

EXPLORE HOW A COMPREHENSIVE BRAND UPLIFT INITIATIVE SPIKED SOCIAL MEDIA REACH.

GINCO Properties is a part of the prestigious GINCO Group who has been in the industry for over 40 years. With two premium projects in its portfolio, it's time for GINCO Properties to be recognized as a leading developer in the market. 


A comprehensive brand uplift strategy was designed, focusing on enhancing GINCO’s brand identity and communicating its unique value proposition. This included social media management, website development, out-of-home in key locations focused on building a strong online and offline presence.

EXPERIENCE MEETS AMBITION

Ginco Properties - PIXL Global - Real Estate Marketing - Dubai

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Ginco Properties

HOW WE CRAFTED AN EXTRAORDINARY BRAND NARRATIVE FOR AN ESTABLISHED DEVELOPER AND ORGANIZED A STELLAR LAUNCH EVENT TO GENERATE AWARENESS AND SALES.

London Gate is an established developer in the market; however, the brand is not widely recognized. Before launching multiple new projects, they had to create a splash and become well-known in the market.

 40,000+ SM Reach | 1000+ Event Attendees | 100+ Leads Generated

EXTRAORDINARY LIVING

London Gate - PIXL Global - Real Estate Marketing - Dubai

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London Gate

HOW WE WORKED WITH A GLOBAL HERITAGE BRAND TO ROLL OUT A GO-TO-MARKET STRATEGY FOR THE GREATEST PROPERTY IN DUBAI. 

Fairmont is an iconic heritage brand, so it was crucial for us to adhere strictly to their global brand guidelines for every piece of collateral we produced. We took on the challenge of crafting new creative routes and campaign narratives that aligns with the developer’s vision while remaining true to their brand ethos.

Fairmont Residences Dubai Skyline is a blend of hotel and branded residences. Pixl positioned the property as reaching new heights of luxury, aligning it with the "Grandest" campaign being run by Fairmont global. By doing so, we stayed true to the brand's legacy while also drawing from Dubai's reputation for glamour and luxury. 

WELCOME TO NEW HEIGHTS OF LUXURY

Interested in transforming your project as well?

Fairmont Residences - PIXL Global - Real Estate Marketing - Dubai

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Fairmont Residences

Check out how we generated awareness by using a decade of experience to position Citi Developers as world-class real estate developers in the UAE.

See How We Generated Awareness For Citi Developers?

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EXPLORE OUR OFF-PLAN REAL ESTATE PROJECTS HERE, AND DISCOVER A WORLD WHERE VISIONARY CREATIVES MEETS STRATEGIC DEVELOPMENT.

Design, branding, performance, media, experience centers, renders, AI assistance, and more.

FEATURED PROJECT

RAYA Jebel Sifah

FEATURED PROJECT

CITI DEVELOPERS

Related Case Studies

DESTINATION. DESIGN. DELIGHT.

CELEBRATE SERENITY

LIVE WITH DELIGHT

LIVE CONNECTED

THE ALLURE OF AZURE

LIVING LA DOLCE VITA