DESTINATION. DESIGN. DELIGHT.
Ola Residences

How a boutique launch campaign brought a coastal luxury project to life in Ras Al Khaimah’s most coveted location.<br><br>Set against the stunning backdrop of Al Marjan Island, Ola Residences was envisioned as a premium beachfront community blending modern architecture with tranquil living. With Lacasa Living expanding into the Ras Al Khaimah market, the goal was clear: launch with impact, create buzz, and convert awareness into qualified leads.

Lacasa Living approached us with a focused objective: -> Introduce Ola Residences as a signature coastal development -> Establish the project’s identity as design-led and lifestyle-focused -> Generate pre-launch momentum and high-quality investor interest -> Activate a targeted, multi-platform campaign to drive awareness and inquiries

We built a boutique launch campaign that captured the essence of refined coastal living—elegant, serene, and aspirational. Brand Identity & Positioning -> Crafted a tailored visual identity for Ola Residences inspired by its oceanfront setting and architectural minimalism -> Developed a design system to be used across all campaign and sales materials Campaign Collaterals & Content -> Produced all launch assets, including investor decks, print-ready brochures, and digital collateral -> Created PR content and editorial features to elevate the project’s story -> Aligned the content narrative with Lacasa Living’s brand voice to maintain consistency Launch Event & Media Activation -> Executed a premium showcase event targeting high-net-worth investors, brokers, and media -> Secured targeted PR placements in key regional publications to expand reach -> Deployed a direct engagement strategy through curated outreach and invite-only previews

Branding

Brand story & concept

Event concept

Digital Campaign Collateral

PR

Render consultation

Films

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