JW Marriott Residences and Resort developed by WOW Resorts in Al Marjan Island is a landmark project. It is the first JW Marriott Residences in the UAE. WOW Resorts is a brand new developer marking its entry in Dubai with this project. We simply had to think big. From sun to the sand and the sea, our challenge was to make it the place to be at Al Marjan Island.

To position JW Marriott Residences and Resort as the top destination at Al Marjan Island and introduce WOW Resorts as a new developer in Dubai, a comprehensive marketing strategy was executed. This included a grand launch event, captivating project video showcasing the luxurious lifestyle, interviews with the designers behind the project, CGI visuals, and an email campaign targeting Marriott Bonvoy members.