Insights - PIXL Global - Real Estate Marketing - Dubai

Home

Insights

PIXL

https://api.pixl.ae/wp-content/uploads/2024/05/Pink-Logo.png

PIXL Group DMCC

FROM NAMING THE PROJECT TO GENERATING SALES-QUALIFIED LEADS, EXPLORE THE JOURNEY OF AVELINE RESIDENCES.

Establishing brand recognition for Citi Developers and differentiating the project amidst competition in the popular Jumeirah Village Circle. Our task at hand - make Aveline Residences stand out to be the place to live in JVC.


Pixl designed campaigns and activations surrounding three key focus points, central location, amazing amenities and payment plan, and encapsulated it into one positioning statement - Live Connected. This was highlighted across different touchpoints in target’s journey. 


200,000+ SM Reach | 1000+ Event Attendees 100+ Leads Generated

THE FIRST RESIDENTIAL PROJECT BY CITI DEVELOPERS IN DUBAI

Aveline Residences - PIXL Global - Real Estate Marketing - Dubai

https://api.pixl.ae/wp-content/uploads/2024/05/Brochure1-scaled.jpg

Aveline Residences

WEAVING OMANI CHARM: HOW WE SHAPED THE BRAND OF RAYA AT JEBEL SIFAH

Muriya is the developer for RAYA Jebel Sifah project. The scope of work included Pre launch and Post Launch Brand Identity, Marketing Collaterals, Project Video, Collaterals for the Launch Event, Sales Presentation for End users and Brokers in both the languages - English and Arabic


PIXL has successfully delivered Name for the Project, Logo, RAYA Brand Identity, Mini Brochure, Main Brochure, Marketing Floor Plans, Factsheet, Marketing Collaterals, Event LED Screen designs, Teaser Videos, RAYA Master Video, Scripts for Telecaller and Radio script, Microsite Pre- launch and Post Launch, Whatsapp Creative and Email Creative, in both languages - English and Arabic and Sales Presentation in English


The project RAYA is getting sold at a good pace

CELEBRATE SERENITY

Raya Jebel Sifah - PIXL Global - Real Estate Marketing - Dubai

https://api.pixl.ae/wp-content/uploads/2024/05/banner.jpg

Raya Jebel Sifah

Muriya is the developer for Solaris Jebel Sifah project. The scope of work Brand Identity,  Project Video,  Brochure, Factsheet, Mini Brochure, all in both the languages - English and Arabic


PIXL has successfully delivered Name for the Project, Logo, Solaris Brand Identity, Mini Brochure, Main Brochure, Factsheet, Solaris Master Video, in both languages - English and Arabic


The project Solaris  is getting sold at a good pace

LIVE WITH DELIGHT

Solaris - PIXL Global - Real Estate Marketing - Dubai

https://api.pixl.ae/wp-content/uploads/2024/05/Logo_mockup_solaris.jpg

Solaris

HOW CREATIVE, PR, AND A KILLER LAUNCH EVENT LED TO A 100% SELL-OUT 

London Gate is an established developer in the market; however, the brand was not widely recognized. Before launching multiple new projects, they wanted to create a splash and become well-known in the market… while using the brand launch to propel Maya.


PIXL did a mega event combining the launch of London Gate as the developer and launched two new projects at the same event to sustain the momentum and keep brokers excited, resulting in a headline-grabbing activation.


The entire Maya project sold out at the launch event

LIVE CONNECTED

Maya V - PIXL Global - Real Estate Marketing - Dubai

https://api.pixl.ae/wp-content/uploads/2024/05/factsheet_front_mayav.jpg

Maya V

HOW WE WORKED WITH GLOBAL PARTNERS LIKE CHRISTIE'S INTERNATIONAL REAL ESTATE DUBAI AND YOO TO CRAFT STUNNING IDENTITY AND COLLATERALS FOR MASA RESIDENCES IN AL MARJAN ISLAND

THE ALLURE OF AZURE

Masa Residence - PIXL Global - Real Estate Marketing - Dubai

https://api.pixl.ae/wp-content/uploads/2024/05/wAga4T-A.jpeg

Masa Residence

BRINGING THE ITALIAN SWEET LIFE TO DUBAI. EXPLORE HOW STRATEGICALLY CRAFTED POSITIONING MADE NADINE STAND OUT IN A PACKED COMMUNITY LIKE AL FURJAN. 

London Gate is an established developer in the market; however, the brand is not widely recognized. Before launching multiple new projects, they had to create a splash and become well-known in the market.


Pixl did a mega event combining the launch of London Gate as the developer and launched two new projects (Nadine & Maya) at the same event to sustain the momentum and keep brokers excited, resulting in a headline-grabbing activation.

600 New SM Followers | 1,100 Event Attendees | 100+ Leads Generated

LIVING LA DOLCE VITA

Nadine Al Furjan - PIXL Global - Real Estate Marketing - Dubai

https://api.pixl.ae/wp-content/uploads/2024/05/3-13.jpg

Nadine Al Furjan

LAUNCHING A UNIQUE PROJECT THAT MERGES LUXURY, NATURE AND COMMUNITY. FROM A STAR-STUDDED LAUNCH EVENT TO LEAD GENERATION CAMPAIGN, EXPLORE HOW WE BROUGHT WADI VILLAS TO LIFE.

Arista Properties, a fresh name etching its mark on the Dubai real estate landscape, has arrived with a commitment to elevate the industry standard. Their philosophy? To weave bespoke design and refined elegance into every project, creating homes that transcend mere space.

Wadi Villas, their inaugural development, finds its place within the prestigious District 11 of Meydan. Here, every detail, from the architectural flourishes to the curated amenities, is meticulously crafted to foster a life imbued with rejuvenation. Each villa, a masterpiece in its own right, bears the hallmarks of renowned architects HBA, complemented by the distinctive landscaping expertise of Coopers Hill.


PIXL played a pivotal role in propelling Wadi Villas into the spotlight through multiple offline events, generating enthusiasm and interest among both potential residents and industry brokers. Now entrusted with the comprehensive management of Arista Properties' marketing operations, PIXL oversees everything from crafting creative direction to orchestrating social media management, performance marketing, public relations, and even outdoor advertising.


1,000+ Event Attendees | 15+ Leads Generated in Launch Phase

DISCOVER A NEW FRONTIER OF LUXURY

See how we brought 1000+ live attendees to the launch event of Wadi Villas by Arista Properties & generated 15+ leads in the launch phase.

Wadi Villas by Arista Properties Event Launch

https://api.pixl.ae/wp-content/uploads/2024/05/Wadi.jpg

Wadi Villas

A COMPLETE GO-TO-MARKET STRATEGY FOR THE  FIRST JW MARRIOTT RESIDENCES IN THE UAE.

JW Marriott Residences and Resort developed by WOW Resorts in Al Marjan Island is a landmark project. It is the first JW Marriott Residences in the UAE. WOW Resorts is a brand new developer marking its entry in Dubai with this project. We simply had to think big. From sun to the sand and the sea, our challenge was to make it the place to be at Al Marjan Island.

To position JW Marriott Residences and Resort as the top destination at Al Marjan Island and introduce WOW Resorts as a new developer in Dubai, a comprehensive marketing strategy was executed. This included a grand launch event, captivating project video showcasing the luxurious lifestyle, interviews with the designers behind the project, CGI visuals, and an email campaign targeting Marriott Bonvoy members. 


75,000+ SM Reach | 1,500 Event Attendees | 25+ EOIs Generated

ELEVATING THE EXTRAORDINARY

JW MARRIOTT RESIDENCES AL MARJAN ISLAND - PIXL Global - Real Estate Marketing - Dubai

https://api.pixl.ae/wp-content/uploads/2024/05/JW-Marriott.jpg

JW MARRIOTT RESIDENCES AL MARJAN ISLAND

HOW WE LEVERAGED A UNIQUE PHILOSOPHY IN PROPERTY DEVELOPMENT TO CREATE INTEGRATED CAMPAIGNS THAT GENERATED REACH AND LEADS FOR EYWA. 

The primary challenge with Eywa by R.Evolution was effectively communicating its exclusivity. With only 40 residences with unique philosophy and offering an array of extraordinary amenities exclusive to Eywa, conveying this sense of rarity and uniqueness was the hook. Adding to this challenge was the fact that R.Evolution, while renowned as a European developer, was new to the Dubai market.


Using captivating visuals and storytelling techniques to capture the essence of Eywa's philosophy and differentiate it from competitors. Additionally, leveraging the reputation of R.Evolution as a renowned European developer added credibility and trustworthiness to the Eywa brand, helping to establish it as a desirable and exclusive residential offering in the Dubai market.


WELCOME TO WILD LUXURY 

How we leveraged a unique philosophy in property development to create integrated campaigns & generated Leads & 3,00,000 SM Reach for Eywa by R.Evolution

3,00,000 SM Reach Generated in a Month for Eywa

https://api.pixl.ae/wp-content/uploads/2024/05/Eywa.jpg

Eywa

LAUNCHING AND GENERATING CLOSINGS FOR A RECORD-BREAKING RESIDENTIAL TOWER IN DUBAI MARINA THROUGH AN INTEGRATED CAMPAIGN APPROACH.

Aeternitas is the fusion of two titans: Franck Muller, with its 30 years of Swiss luxury heritage, and London Gate's extraordinary living. Keeping both brand identities intact while leveraging their heritage for our advantage, ensuring the saleability, livability, and uniqueness of the project, was a challenge.

Pixl crafted a narrative that was both pure and powerful, conveying not only the class and rarity of Franck Muller, but also the beauty of the location, stellar amenities and services, and the flexible payment plan that makes it an excellent investment and easy to own. This project was a labour of love for the team, with strategists, designers, project managers and production teams bringing a  course-changing development  to life across several touchpoints.

THE FIRST RESIDENTIAL PROJECT BY CITI DEVELOPERS IN DUBAI

AVELINE RESIDENCES

SCOPE OF WORK

Discover how to transform your brand.

Related Case Studies

CELEBRATE SERENITY

LIVE WITH DELIGHT

LIVE CONNECTED

THE ALLURE OF AZURE

LIVING LA DOLCE VITA

DISCOVER A NEW FRONTIER OF LUXURY

ELEVATING THE EXTRAORDINARY

WELCOME TO WILD LUXURY

THE FIRST RESIDENTIAL PROJECT BY CITI DEVELOPERS IN DUBAI

THE WORLD’S TALLEST BRANDED RESIDENTIAL CLOCK TOWER