HOW WE WORKED WITH A GLOBAL HERITAGE BRAND TO ROLL OUT A GO-TO-MARKET STRATEGY FOR THE GREATEST PROPERTY IN DUBAI.
Fairmont is an iconic heritage brand, so it was crucial for us to adhere strictly to their global brand guidelines for every piece of collateral we produced. We took on the challenge of crafting new creative routes and campaign narratives that aligns with the developer’s vision while remaining true to their brand ethos.
Fairmont Residences Dubai Skyline is a blend of hotel and branded residences. Pixl positioned the property as reaching new heights of luxury, aligning it with the "Grandest" campaign being run by Fairmont global. By doing so, we stayed true to the brand's legacy while also drawing from Dubai's reputation for glamour and luxury.
